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Third EditionCheryl Ball; Jennifer Sheppard; Kristin Arola©2022
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All writing is designed.
What is the best way to use visuals in an essay or transform your work from paper to digital presentation? How do you compose a website or a video-- and what if you have to work with others to do it? With new case studies and real-world examples, Writer/Designer helps you answer these questions, to help you create projects for any situation and any audience.
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Table of Contents
Preface for Instructors
Introduction for Students
PART ONE The Multimodal Process
1 What Are Multimodal Projects?
What Is Multimodal Composing?
Why Should Multimodal Composing Matter to You?
Writing/Designing as a Process
The Typical Writing Process
The Multimodal Composing Process
● TOUCHPOINT: Understanding Multimodal Processes
How Does Multimodality Work?
Understanding Modes, Media, and Affordances
CASE STUDY Mapping the Impact of COVID-19
● TOUCHPOINT: Mode, Media, and Affordance in Everyday Texts
WRITE/DESIGN! ASSIGNMENT: Mapping Your Multimodal Process
Write/Design! Option: Multimodal Literacy Narratives
2 How Does Rhetoric Work in Multimodal Projects?
Rhetoric and Multimodality
Analyzing a Rhetorical Situation
● TOUCHPOINT: Analyzing Audience
● TOUCHPOINT: Analyzing Purpose
● TOUCHPOINT: Analyzing Context
Analyzing Design Choices
● TOUCHPOINT: Analyzing a Website’s Rhetorical Design Choices
Writing and Designing Rhetorically
CASE STUDY Analyzing the Chemeketa CC Website
WRITE/DESIGN! ASSIGNMENT: Designing a Rhetorical Analysis
Write/Design! Option: Writing a Rhetorical Analysis
3 Why Is Genre Important in Multimodal Projects?
Genre and Multimodality
Understanding Genre Conventions
Multimodal Genres: Defining the What and the How
Static and Dynamic Genres
Genre Structure and Design
● TOUCHPOINT: Finding Your Genre
Genre Analysis: Analyzing the What and the How
Analyzing Genre Conventions
Questions for Genre Analysis
● TOUCHPOINT: Analyzing Musical Genres
CASE STUDY Analyzing Multimodal Genres in Game Studies
What if the Genre Is Unclear?
WRITE/DESIGN! ASSIGNMENT: Analyzing Genre Conventions for Your Project
Write/Design! Option: Infographics as Visual-Argument Genres
4 How Do You Start a Multimodal Project?
What Are You Supposed to Produce?
Brainstorming Your Project Ideas
● TOUCHPOINT: Multimodal Brainstorming
Pitching Your Project
Designing Your Pitch
● TOUCHPOINT: Putting a Project Pitch Into Action
CASE STUDY Pitching an App for the National Gallery
Designing for Your Primary Audience
Drafting to Stakeholder Expectations
● TOUCHPOINT: Choosing a Draft Genre
Using the Feedback Loop
● TOUCHPOINT: Anticipating Feedback from Different Audiences
WRITE/DESIGN! ASSIGNMENT: Proposing to Get It All Done
Write/Design! Option: Project Timeline
5 How Do You Design and Revise with Multiple Audiences?
Designing with Your Collaborators
Strategies for Successful Collaboration
● TOUCHPOINT: Write a Team Contract
Collaborative Workflow Options
● TOUCHPOINT: Planning with a Team
● TOUCHPOINT: Working Alone Isn't Really Working Alone
Putting Together a Complete Draft for Your Primary Audience
Delivering Drafts for Peer Review
● TOUCHPOINT: Preparing Audiences for Feedback with a Delivery Plan
Peer Reviewing Multimodal Projects
Read/View/Use the Text
Evaluate the Text
Provide Constructive and Specific Feedback
● TOUCHPOINT: Giving Feedback on a Rough Draft
CASE STUDY Revising an Advertisement Design with Stakeholder Feedback
Revising Your Multimodal Project
Creating a Revision Plan
Finalizing Your Project
● TOUCHPOINT: Revising Your Project
Creating Documentation for Your Stakeholders
● TOUCHPOINT: Creating a Style Guide
Reporting and Reflecting on Your Project
WRITE/DESIGN! ASSIGNMENT: Reporting on Your Project
Write/Design! Option: Reflecting on Your Project
PART TWO The Write/Design Toolkit
6 Working with Multimodal Assets and Sources
● TOUCHPOINT: Building an Asset List
Working with Multimodal Sources
Find Credible Sources
● TOUCHPOINT: Annotating Credible Sources in an Asset List
Copyright Issues and Ethics
When Humans Are the Text
● TOUCHPOINT: Tracking Copyright and CC-Licensed Work
Citing Assets and Sources
Provide Enough Information for Readers
Use a Credible Citation Style for Your Genre
● TOUCHPOINT: Finding and Citing Sources
Organizing and Sharing Assets
Categorize Your Files Appropriately
Use Good Naming Conventions
Use Version Control
● TOUCHPOINT: Getting Your Assets In Order
7 Working with Technologies
Choosing How to Work with Technologies
● TOUCHPOINT: Learning How to Learn
Deciding Between Analog and Digital
What Does Your Audience Need?
● TOUCHPOINT: Choosing an Analog or Digital Project
Assessing Technological Affordances
● TOUCHPOINT: Conducting a Technology Review
Drafting Your Project: Static, Dynamic, and Timeline-Based Texts
Prototyping for Static Texts
● TOUCHPOINT: Sketching a Draft
Designing Drafts of Dynamic Texts
● TOUCHPOINT: Drafting Your Wireframe and Mock-Up
Composing Timeline-Based Drafts
● TOUCHPOINT: Drafting Your Storyboard
Getting Feedback on Your Rough Drafts
Preserving Your Assets with Metadata
Preparing for the Multimodal Afterlife
Where Are Your Project Files Located?
How Long Are You Responsible for the Project?
● TOUCHPOINT: Creating a Sustainability Plan