Cover: Understanding Rhetoric, 3rd Edition by Elizabeth Losh; Jonathan Alexander; Kevin Cannon; Zander Cannon

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Understanding Rhetoric

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Third  Edition©2021  Elizabeth Losh; Jonathan Alexander; Kevin Cannon; Zander Cannon

ISBN:9781319372996

ISBN:9781319244996

ISBN:9781319449230

About

The book you’ll want to read.

Though “fun” and “flair” are not words you might think of to describe most English textbooks, we hope that Understanding Rhetoric will surprise you. This comic-style guide to writing covers all the info you’ll need to succeed, including discussions of rhetoric, reading, argument, research, revision, and presenting work to audiences, but it does so in such a way that it will make you want to read your textbook! The heroes of this comic book include authors Liz and Jonathan and illustrators Kevin and Zander who will guide you as you learn all about rhetoric, and will entertain you all along the way.

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Table of Contents

Preface: Getting Graphic
 
Introduction: SPACES FOR WRITING
Discovering Contexts for Writing
Going Boldly through Writing Processes
*Exploring Visual Literacy
ReFrame: Why Rhetoric? Why a Comic Book?
 
Issue 1: WHY RHETORIC?
Piecing Together a Definition of Rhetoric
Reanimating Ancient Views of Rhetoric
Setting Rhetorical Concepts Loose on the World
*ReFrame: What Does Aristotle Have to Do with Me?
 
Issue 2: STRATEGIC READING
Investigating Texts and Analyzing Meaning
Putting the Pieces Together with Synthesis
Using Reading Strategies
Imagining Ideal Readers
ReFrame: How Do I Read This?
 
Issue 3: WRITING IDENTITIES
Leaping into Identities in Writing
Trying Out Choices for Different Audiences
Revealing the Performer within the Text
ReFrame: Am I Having an Identity Crisis?
 
Issue 4: ARGUMENT BEYOND PRO AND CON
Spotlighting Strategies for Argument
*Setting the Scene for Arguable Assertions
Zooming in on Claims and Evidence
Focusing on Effective Organization
ReFrame: The Office Hour!
 
Issue 5: COMPOSING TOGETHER
Getting Together
Multiplying Your Research Options
Collaborating with the Audience
Managing Collaborative Writing Projects
*ReFrame: Get It Together!
 
Issue 6: RESEARCH: MORE THAN DETECTIVE WORK
Keeping the Story Straight
Tracking Down Sources
*Sourcing the Source
Making Sources Talk: Summary, Paraphrase, Quotation
Coming Clean with Citation
ReFrame: Wrong Turns or Shortcuts?
 
Issue 7: RETHINKING REVISION
Looking beyond the Red Ink
Reviewing Rhetorically Seeing through Others’ Eyes
Revising Radically
ReFrame: Am I Missing Something?
 
*Issue 8: FAKE NEWS AND REAL PUBLICATION
Launching into the Future of Genres
*Navigating among Media
*Fake News!
Entering the Final Frontier with Publication
*ReFrame: How Does This Look?
 
Glossary
Index
*Directory of Writing Assignments

Elizabeth Losh

Elizabeth Losh is the Gale and Steve Kohlhagen Distinguished Professor of English and American Studies at William and Mary. Previously she directed the Culture, Art, and Technology program at the University of California, San Diego. She is the author of Virtualpolitik: An Electronic History of Government Media-Making in a Time of War, Scandal, Disaster, Miscommunication, and Mistakes (MIT Press), The War on Learning: Gaining Ground in the Digital University (MIT Press), and Hashtag (Bloomsbury).

Jonathan Alexander

Jonathan Alexander is Chancellor’s Professor of English and Informatics at the University of California, Irvine, where he served as the founding director of the Center for Excellence in Writing and Communication and is currently associate dean in the Division of Undergraduate Education. The author, coauthor, or coeditor of sixteen books, he writes frequently about how people learn to write with a variety of digital tools. He’s also a proud nerd who enjoys reading and writing about science fiction, comics, movies, and young adult fiction.

Kevin Cannon

Kevin Cannonis an award-winning cartoonist, children’s book illustrator, and cartographer. His most recent graphic novel, The Cartoon Introduction to Philosophy, was published by Hill and Wang. A Minneapolis native, Cannon spends his free time camping, reading dusty books about arctic explorers, and drawing cartoon maps.

Zander Cannon

Since 1993, Zander Cannon has written and drawn comics about astronauts, robots, paleontologists, feng shui masters, demons, and police officers. His latest comic book series, the Eisner-nominated KAIJUMAX, about a prison for giant monsters, is published by Oni Press. He lives in Minnesota with his strong wife, Julie, and his above-average son, Jin.

Anne Trubek