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ISBN:9781319098407
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P.T. Barnum knew how to attract an audience. His methods make him a likely candidate as the father of modern-day advertising, PR, and marketing. His life and career were fascinating and unique, and are shared in his own words through the Life of P.T. Barnum. With exceprts from his memoir and additional, supportive documents, this text positions Barnum’s contributions within the larger framework of the world during his lifetime, including the distressing issues of race, slavery, and abolition.
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Learn MoreTable of Contents
Preface
List of Maps and Illustrations
PART ONE:
INTRODUCTION: P. T. Barnum and the Business of Entertainment
A Connecticut Yankee
The Showman and Slavery
Barnum the Businessman
Barnum’s Legacy
PART TWO: Life of P.T. Barnum
P. T. Barnum, Life of P. T. Barnum, 1854
PART THREE: Related Documents
1. “The Lesson of Barnum’s Life,” New York Daily Times, December 16, 1854
2. Book review of Life of P. T. Barnum, The Christian Review, January 1, 1855
3. View of the exterior of Barnum’s American Museum, New York City, circa 1853
4. Iranistan, the Residence of Mr. Barnum, 1851
5. P. T. Barnum and Tom Thumb, circa 1850
6. William Schaus, Panorama of Humbug, 1850
7. Currier and Ives, What Is It? _ Or, ‘Man Monkey, circa 1860
8. An Heir to the Throne: Or the Next Republican Candidate, circa 1860
9. What Is It?, circa 1860
10. New York Herald, Barnum and the Miniature Marriage, February 9, 1863
11. Matthew Brady, Tom Thumb and Lavinia Warren, circa 1863
12. P .T. Barnum, Humbugs of the World: An Account of Humbugs, Delusions, Impositions, Quackeries, Deceits, and Deceivers Generally, in All Ages, 1866
13. Harper’s Weekly, A Colossal Enterprise, March 27, 1875
14. New York Times, Obituary of P. T. Barnum, April 8, 1891
Appendices
A Chronology of P.T. Barnum’s Life
Questions for Consideration
Selected Bibliography
Index