Maximizing your comfort with every step of the process of research methodology, Discovering the Scientist Within features a unique format of pairing each design chapter with a single case study. Each design chapter also models the entire research process, giving you multiple opportunities to experience the research process from beginning to end.
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Table of Contents
1. Psychology as Science: Thinking Like a Researcher2. The Research Process: Ideas to Innovations3. Ethics: Making Ethical Decisions in Research4. The Psychologist’s Toolbox: Tools for Building Better Designs5. Qualitative Research: Getting Into the Mind of a Serial Killer6. Observational Research: The Many Forms of Discipline in Parents’ Bag of Tricks7. Survey Design and Scale Construction: Is Going Greek a Great Idea?8. Two-Group Design: Texting: I Can’t Get You Out of My Mind9. Multi-Group Design: I’m Feeling Hot, But Is the Earth Hot, Too?10. Within-Subjects Designs: Can Watching Reality TV Shows Be Good for Us?11. Factorial Design: "I Lost My Phone Number, Can I Borrow Yours?" Do Pickup Lines Really Work?12. Mixed Design: Which Therapy is Best for Treating Eating Disorders?13. Using Research in the Real World: How Do You Know If You Are Truly Helping?Appendix A. Statistical Tools for Answering Research QuestionsAppendix B. Communicating the Science of Psychology