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ISBN:9781319230791
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Learn MoreTable of Contents
Introduction: A Guide to Writing in Business
Thinking like a business writer
Questions business writers ask
Kinds of evidence business writers use
Ethics in business writing
Distinguishing fact, opinion, and value
Researching business
Using databases to locate business publications
Researching specific companies
Strategies for optimizing your online searches
Evaluating online resources
Checklist for evaluating online sources
Reading the business literature
Active reading
How to read quantitative and qualitative data
Writing papers and projects in business
Considering your purpose
Understanding your audience in business
Checklist for assessing the writing situation
Planning and drafting
Organizing your document
Revising and editing
Writing conventions in business
Writing strong sentences
Choosing words carefully
Presenting data
Integrating, citing, and documenting sources
Avoiding plagiarism and recognizing intellectual property
Quoting, summarizing, and paraphrasing sources
In-text citations (APA style)
Reference list (APA style)
Genres of writing in business
Email
Memos and briefs
Critique of an article or case
Competitive analysis
Business proposal
Research report
Analysis and recommendation report
White paper
Presentations
Glossary of vocabulary in business
Practice activities
Practice activity: Learning about the field
Practice activity: Writing for multiple audiences
Practice activity: Using Google Scholar
Practice activity: Article summary and critique
Practice activity: Writing a memo to ask for reimbursement
Practice activity: Revision workshop
Practice activity: Planning a research study
Practice activity: Formulating a research question about a topic
Practice activity: Evaluating online information
Practice activity: Locating and evaluating sources
Practice activity: Understanding the difference between quantitative and qualitative data
Answers to selected activities
Sample student writing: Business
More help with documentation: APA style
APA-style reference list: Additional examples
Editing strategies
Subject-verb agreement
Pronoun agreement, reference, and case
Strong verbs
Sentence fragments
Run-on sentences
Distracting shifts
Parallel structure
Clear, uncluttered sentences
Sentence emphasis
Commas
Apostrophes
Quotation marks