Canada
GET FREE SHIPPING!
Use Promo Code SHIPFREE at Step 4 of checkout.
*Free Shipping only applicable to US orders. Restrictions apply.
The Essential Guide to Rhetoric
Second Edition©2018 William M. Keith; Christian O. Lundberg
The Essential Guide to Rhetoric offers a perfect introduction to the components of rhetoric. It uses both historical and contemporary examples to help you build a strong foundation and understanding of the key concepts.
Table of Contents
Preface
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric Today
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Stock Issues
Fallacies
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
5. Organization
Organizational Patterns
Parts of a Speech
Sample Speech
6. Style
Figures
Tropes
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics
Glossary
Notes
Index
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric Today
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Stock Issues
Fallacies
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
5. Organization
Organizational Patterns
Parts of a Speech
Sample Speech
6. Style
Figures
Tropes
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics
Glossary
Notes
Index
William M. Keith
William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).
Christian O. Lundberg
Find Your School
Select Your Discipline
Select Your Course
Find Your Course
Confirm Your Course
Enter the course ID provided by your instructor