Fourth EditionRichard Campbell; Christopher Martin; Bettina Fabos©2018
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Media Essentials, Fourth Edition distills vital information and ideas about the media down to their essence, giving you the tools you need to understand our digital world. The most concise and affordable option available for the mass communication course, the Fourth Edition features a bright new design, more than 80 new photos, and an array of cutting edge topics that make reading interesting and entertaining – from Chance the Rapper, Nintendo Switch, and Black-ish to Deadpool, Stranger Things, and DJ Khaled.
The accompanying LaunchPad for Media Essentials, available on its own or packaged with a print book or loose-leaf book, provides you with all the tools you need to study and ace your course: an adaptive quizzing system, activities, quizzes, and interactive timeline, videos and video assignments, and more.
Table of Contents
MASS MEDIA INDUSTRIES
1 Mass Communication: A Critical Approach
2 Books and the Power of Print
3 Newspapers to Digital Frontiers: Journalism’s Journey
4 Magazines in the Age of Specialization
5 Sound Recording and Popular Music
6 Popular Radio and the Origins of Broadcasting
7 Movies and the Impact of Images
8 Television, Cable, and Specialization in Visual Culture
9 The Internet and New Technologies: The Media Converge
10 Digital Gaming and the Media Playground
MEDIA FRAMING INDUSTRIES
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
13 Legal Controls and Freedom of Expression
14 Media Economics and the Global Marketplace
15 Social Scientific and Cultural Approaches to Media Research