LaunchPad for Media & Culture (Six Month Access)
Eleventh EditionNew Edition Available Richard Campbell; Christopher R. Martin; Bettina Fabos©2017
Understand the digital world that surrounds us.
Now more than ever, media surrounds, enhances, and affects our everyday experiences. Navigating the converged worlds of text, audio, and visual media - and understanding how they fit together - can be challenging. Media & Culture recognizes these challenges, and makes the media industries accessible, in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multi-platform television to streaming music to shifting economics to social change. We've merged the print book with our digital capabilities by offering a series of interactive timelines, which will allow you to compare particular areas of media and culture against each other and the larger cultural landscape, and thought-provoking videos through our LaunchPad platform. With these exciting additions, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.
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Table of Contents
11 Advertising and Commercial Culture12 Public Relations and Framing the Message13 Media Economics and the Global MarketplaceDEMOCRATIC EXPRESSION AND THE MASS MEDIA14 The Culture of Journalism: Values, Ethics, and Democracy15 Media Effects and Cultural Approaches to Research16 Legal Controls and Freedom of Expression