Cover: CM Achieve Essentials for The Business Writers Handbook 12e with 2020 APA Update (One-Term Online) for California State University Fullerton BUAD-301, 12th Edition by Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu

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CM Achieve Essentials for The Business Writers Handbook 12e with 2020 APA Update (One-Term Online) for California State University Fullerton BUAD-301

Twelfth  Edition©2025  Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu

About

Table of Contents

Gerald J. Alred

Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin– Milwaukee, where he is a teaching-award recipient and an adviser to the Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business and Technical Communication. He is a recipient of the prestigious Jay R. Gould Award for “profound scholarly and textbook contributions to the teaching of business and technical writing.” He developed and manages the Web site InlandChorus.comTM.

Charles T. Brusaw

Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He was also a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. He passed away in 2015.

Walter E. Oliu

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs, as well as the daily operations of the agency’s public Web site. He is the recipient of the agency’s Meritorious Service Award. He has also taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.