Speech Craft by Joshua Gunn - First Edition, 2018 from Macmillan Student Store
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Speech Craft

First  Edition©2018 Joshua Gunn

About

With its distinctive personality and contemporary edge, Joshua Gunn’s new introduction to public speaking, Speech Craft, engages students in the speechmaking process like no other textbook available. No matter if students are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will help students connect public speaking to their own lives and find ways to make meaningful and ethical connections with their audiences. Speech Craft gets to the root of public speaking with purpose by opening students’ eyes to the power of speech in our world and speaking for change. Its unique chapter, Speaking for Social Change, strikes a realistic yet hopeful note about speech as the ultimate advocacy and civic engagement tool. A new book for a new generation, Speech Craft is supported by a robust and powerful digital package that will make teaching and of-the-moment feedback a life-changing process for instructors and students. Speech Craft brings a passion for public speaking into the classroom at an affordable price.

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Table of Contents

Chapter 1: Building Confidence in the Craft

The Celebrated and Feared Power of Speech

Freedom of Speech

Digital Dive: A First Teacher of Public Speaking: Gorgias

High Anxiety: The Fear of Public Speaking

Public Speaking as a Civic Conversation

The Craft of Speech

Getting Up There: Fake it Until You Make It

Basic Speech Prep and Delivery

Let's Do This!


Chapter 2: Listening and & Ethics of Speech

Speaking with an Open Ear

Communication and Understanding: Listening beyond Noise

An Ethics of Speaking As a Listener

Digital Dive: Plagiarism is Just Plain Nasty


Chapter 3: Audience Analysis

Checking Out Your Speech Location

Who Is Your Audience?

Digital Dive: Appealing to Audience of All Ages

Gathering Info about Your Audience

Audience Psychology: Identification and Core Values

Audience Psychology: All You Need is Love (and Identification)

Feelings: More on Audience Disposition


Chapter 4: Choosing a Speech Topic and Purpose

Developing a Dynamite Topic

Mind Storm: Concept Mapping and Other Explosives

Digital Dive: Finding Your Inspiration

Narrowing your Topic: What’s Your Purpose?

From Topic to Thesis


Chapter 5: Researching Your Speech Topic

Why Research Matters

How to Research a Speech

Digital Dive: The Three Hecks of Internet Source Reliability

Don’t Forget to Cite Your Sources!


Chapter 6: Supporting Materials & Contextual Reasoning

Types of Speech Support

Digital Dive: Examining Testimony

Contextual Reasoning


Chapter 7: Organizing and Outlining Your Speech

Organizing Your Speech

Outlining Your Speech

Digital Dive: Outlining Challenge! To Selfie or Not To Selfie?


Chapter 8: Transitions, Introductions, & Conclusions

Introducing Your Speech

Transitions

Digital Dive: Conclusions about Conclusions

Concluding Your Speech


Chapter 9: Style & Language

What is Style?

Choosing Your Words

On Rhythm and Word Choice

Digital Dive: The Effect of Repetition and Rhythm

Using Language that Uses Us: Cultivating Awareness


Chapter 10: Style and Delivery

Nonverbal Communication and Tone

Body Language

Digital Dive: From Where You Say It: Feeling Accents and Dialects

…And a Good Pair of Shoes: Grooming and Dressing to Speak


Chapter 11: Presentation Aids

Enhancing Your Speech Using Presentation Aids

Preparation and Presentation Guidelines

Presentation Software: Slides, Slides, Slides!

Digital Dive: Understanding the Slide


Chapter 12: Understanding Speech Genres

What are Speech Genres?

On Breaking the Rules: Genre Violation


Chapter 13: Celebratory Speaking

Celebrating Your Community

Types of Celebratory Speeches

Digital Dive: The Toast: The Ubiquitous Speech of Honor and Goodwill


Chapter 14: Informative Speaking

The Informing Genre

Digital Dive: Is There Any Speech that is Not Persuasive? 　

Tips for Informing


Chapter 15: Persuasive Speaking

Understanding Persuasion

The Persuasive Appeal

Digital Dive: Using Aristotle's Triangle to Analyze Speeches

Chapter 16: Making Arguments

What’s an Argument?

Digital Dive: Claim vs. Thesis

Organizing Persuasive Speeches


Chapter 17: Speaking in the Workplace

Speaking for Your Vocation

Speaking at Work

Interviewing for a Job

Digital Dive: Ethical Considerations for Speaking in the Workplace


Chapter 18: Speaking Online

Understanding Online Presentations: Purpose and Type

Adapting to the Amorphous Audience

Conducting Online Presentations

Digital Dive: Tips for Do-It-Yourself Home Video Lighting

Public or Private? It’s Hard to Say


Chapter 19: Speaking for Social Change

Public Speaking and Social Movements

Civil Obedience and Civil Disobedience

Digital Dive: Arresting Developments: Protesting and the Police

Speech, Not Swords: The Humane Alternative of Public Speaking

Joshua Gunn

Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing.  He also teaches public speaking as an adjunct professor at Southwestern University, in Georgetown, Texas.  Josh's research tends to focus on how people use and abuse signs and symbols.  In this context, his attention to music, religion, and human affective experiences (e.g., love) are part of a deeper interest in the limits of human representation, self-understanding, and self-fashioning.  As a teacher and student of popular culture, Josh is currently completing an academic book on ghosts and their haunting speech in U.S. culture.