Skip to Main Content
Our Privacy Notice has been updated to explain how we use cookies, which you accept by continuing to use this website. To withdraw your consent, see Your Choices.
  • Instructor Catalog
  • Student Store
  • Canada StoreCanada
Student Store Student Store
    • I'M AN INSTRUCTOR

    • I'M A STUDENT
  • Help
  • search

    Find what you need to succeed.

    search icon
  • Shopping Cart
    0
    • Canada StoreCanada
  • Who We Are

    Who We Are

    back
    • Who We Are
  • Student Benefits

    Student Benefits

    back
    • Special Offers
    • Rent and Save
    • Flexible Formats
    • College Quest Blog
  • Discipline

    Discipline

    back
    • Astronomy Biochemistry Biology Chemistry College Success Communication Economics Electrical Engineering English Environmental Science Geography Geology History Mathematics Music & Theater Nutrition and Health Philosophy & Religion Physics Psychology Sociology Statistics Value
  • Digital Products

    Digital Products

    back
    • Achieve
    • Achieve Read and Practice
    • Sapling
    • SaplingPlus
    • LaunchPad
    • LaunchPad Solo
    • E-books
    • FlipIt
    • LearningCurve
    • Student Response System (iclicker/REEF)
    • WebAssign
    • Writer's Help
  • Support

    Support

    back
    • Get Help
    • Rental and Returns
    • Support Community
    • Student Options Explained
Speech Craft by Joshua Gunn - First Edition, 2018 from Macmillan Student Store
Rental FAQs

GET FREE SHIPPING!

Use Promo Code SHIPFREE at Step 4 of checkout.

*Free Shipping only applicable to US orders. Restrictions apply.

Speech Craft

First  Edition|©2018  Joshua Gunn

  • Format
  • Packages
E-book from $41.99

ISBN:9781319064648

Bookmark, search, and highlight our mobile-friendly reflowable e-books.

$41.99
Subscribe until 07/21/2021

$69.99
LaunchPad $59.99

ISBN:9781319063184

Spend less and get the e-book, quizzes, and more.

$59.99
Subscribe until 07/22/2021

You will need to find your course in order to purchase LaunchPad.

A grace period may be available for this course.

Visit LaunchPad to find out.

Loose-Leaf $97.99

ISBN:9781319064624

Save money with our loose, 3-hole punched pages.

$97.99
Paperback from $24.99

ISBN:9780312644888

Read and study old-school with our bound texts.

$24.99
Rent until 06/04/2021

Includes eBook Trial Access

(14-day)


$29.99
Rent until 07/24/2021

Includes eBook Trial Access

(14-day)


$59.99
Rent until 01/20/2022

Includes eBook Trial Access

(14-day)


$102.99

Includes eBook Trial Access

(14-day)

Loose-Leaf + LaunchPad $78.99

ISBN:9781319149017

This package includes LaunchPad and Loose-Leaf.

$78.99

You will need to find your course in order to purchase LaunchPad.

Paperback + LaunchPad from $73.99

ISBN:9781319149000

This package includes LaunchPad and Paperback.

$73.99
Rent until 06/04/2021

Includes eBook Trial Access

(14-day)

You will need to find your course in order to purchase LaunchPad.


$109.99

Includes eBook Trial Access

(14-day)

You will need to find your course in order to purchase LaunchPad.

Loose-Leaf + The Essential Guide to Rhetoric $97.99

ISBN:9781319342234

This package includes Loose-Leaf and Paperback.

$97.99
Paperback + The Essential Guide to Rhetoric $102.99

ISBN:9781319342258

This package includes Paperback and Paperback.

$102.99

Includes eBook Trial Access

(14-day)

  • About
  • Digital Options
  • Contents
  • Authors

About

With its distinctive personality and contemporary edge, Joshua Gunns new introduction to public speaking, Speech Craft, provides an engaging introduction to the speech making process.

No matter if you are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will-help you connect public speaking to your own lives and find ways to make meaningful and ethical connections with your audiences.

Its unique chapter, "Speaking for Social Change," strikes a realistic yet hopeful note aboutspeech as the ultimate advocacy and civic engagement tool. Speech Craft is supported by a robust and powerful digital package, complete with short video clips of model speeches and needs improvement clips that highlight mistakes that can be avoided. Speech Craft brings a passion for public speaking into the classroom.

Digital Options

E-book

Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.

Learn More

Launchpad

Get the e-book, do assignments, take quizzes, prepare for exams and more, to help you achieve success in class.

Learn More

Contents

Table of Contents

Chapter 1: Building Confidence in the Craft

The Celebrated and Feared Power of Speech

Freedom of Speech

Digital Dive: A First Teacher of Public Speaking: Gorgias

High Anxiety: The Fear of Public Speaking

Public Speaking as a Civic Conversation

The Craft of Speech

Getting Up There: Fake it Until You Make It

Basic Speech Prep and Delivery

Let's Do This!


Chapter 2: Listening and & Ethics of Speech

Speaking with an Open Ear

Communication and Understanding: Listening beyond Noise

An Ethics of Speaking As a Listener

Digital Dive: Plagiarism is Just Plain Nasty


Chapter 3: Audience Analysis

Checking Out Your Speech Location

Who Is Your Audience?

Digital Dive: Appealing to Audience of All Ages

Gathering Info about Your Audience

Audience Psychology: Identification and Core Values

Audience Psychology: All You Need is Love (and Identification)

Feelings: More on Audience Disposition


Chapter 4: Choosing a Speech Topic and Purpose

Developing a Dynamite Topic

Mind Storm: Concept Mapping and Other Explosives

Digital Dive: Finding Your Inspiration

Narrowing your Topic: What’s Your Purpose?

From Topic to Thesis


Chapter 5: Researching Your Speech Topic

Why Research Matters

How to Research a Speech

Digital Dive: The Three Hecks of Internet Source Reliability

Don’t Forget to Cite Your Sources!


Chapter 6: Supporting Materials & Contextual Reasoning

Types of Speech Support

Digital Dive: Examining Testimony

Contextual Reasoning


Chapter 7: Organizing and Outlining Your Speech

Organizing Your Speech

Outlining Your Speech

Digital Dive: Outlining Challenge! To Selfie or Not To Selfie?


Chapter 8: Transitions, Introductions, & Conclusions

Introducing Your Speech

Transitions

Digital Dive: Conclusions about Conclusions

Concluding Your Speech


Chapter 9: Style & Language

What is Style?

Choosing Your Words

On Rhythm and Word Choice

Digital Dive: The Effect of Repetition and Rhythm

Using Language that Uses Us: Cultivating Awareness


Chapter 10: Style and Delivery

Nonverbal Communication and Tone

Body Language

Digital Dive: From Where You Say It: Feeling Accents and Dialects

…And a Good Pair of Shoes: Grooming and Dressing to Speak


Chapter 11: Presentation Aids

Enhancing Your Speech Using Presentation Aids

Preparation and Presentation Guidelines

Presentation Software: Slides, Slides, Slides!

Digital Dive: Understanding the Slide


Chapter 12: Understanding Speech Genres

What are Speech Genres?

On Breaking the Rules: Genre Violation


Chapter 13: Celebratory Speaking

Celebrating Your Community

Types of Celebratory Speeches

Digital Dive: The Toast: The Ubiquitous Speech of Honor and Goodwill


Chapter 14: Informative Speaking

The Informing Genre

Digital Dive: Is There Any Speech that is Not Persuasive?  

Tips for Informing


Chapter 15: Persuasive Speaking

Understanding Persuasion

The Persuasive Appeal

Digital Dive: Using Aristotle's Triangle to Analyze Speeches

Chapter 16: Making Arguments

What’s an Argument?

Digital Dive: Claim vs. Thesis

Organizing Persuasive Speeches


Chapter 17: Speaking in the Workplace

Speaking for Your Vocation

Speaking at Work

Interviewing for a Job

Digital Dive: Ethical Considerations for Speaking in the Workplace


Chapter 18: Speaking Online

Understanding Online Presentations: Purpose and Type

Adapting to the Amorphous Audience

Conducting Online Presentations

Digital Dive: Tips for Do-It-Yourself Home Video Lighting

Public or Private? It’s Hard to Say


Chapter 19: Speaking for Social Change

Public Speaking and Social Movements

Civil Obedience and Civil Disobedience

Digital Dive: Arresting Developments: Protesting and the Police

Speech, Not Swords: The Humane Alternative of Public Speaking

Authors

Joshua Gunn

Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing. He also taught public speaking as an adjunct professor at Southwestern University in Georgetown, Texas. Josh received the Outstanding Graduate Teaching award from the University of Texas at Austin in 2015, and delivered the Carroll C. Arnold Distinguished Lecture for the National Communication Association in 2018.


Public Speaking with Passion and Purpose

With its distinctive personality and contemporary edge, Joshua Gunns new introduction to public speaking, Speech Craft, provides an engaging introduction to the speech making process.

No matter if you are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will-help you connect public speaking to your own lives and find ways to make meaningful and ethical connections with your audiences.

Its unique chapter, "Speaking for Social Change," strikes a realistic yet hopeful note aboutspeech as the ultimate advocacy and civic engagement tool. Speech Craft is supported by a robust and powerful digital package, complete with short video clips of model speeches and needs improvement clips that highlight mistakes that can be avoided. Speech Craft brings a passion for public speaking into the classroom.

E-book

Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.

Learn More

Launchpad

Get the e-book, do assignments, take quizzes, prepare for exams and more, to help you achieve success in class.

Learn More

Table of Contents

Chapter 1: Building Confidence in the Craft

The Celebrated and Feared Power of Speech

Freedom of Speech

Digital Dive: A First Teacher of Public Speaking: Gorgias

High Anxiety: The Fear of Public Speaking

Public Speaking as a Civic Conversation

The Craft of Speech

Getting Up There: Fake it Until You Make It

Basic Speech Prep and Delivery

Let's Do This!


Chapter 2: Listening and & Ethics of Speech

Speaking with an Open Ear

Communication and Understanding: Listening beyond Noise

An Ethics of Speaking As a Listener

Digital Dive: Plagiarism is Just Plain Nasty


Chapter 3: Audience Analysis

Checking Out Your Speech Location

Who Is Your Audience?

Digital Dive: Appealing to Audience of All Ages

Gathering Info about Your Audience

Audience Psychology: Identification and Core Values

Audience Psychology: All You Need is Love (and Identification)

Feelings: More on Audience Disposition


Chapter 4: Choosing a Speech Topic and Purpose

Developing a Dynamite Topic

Mind Storm: Concept Mapping and Other Explosives

Digital Dive: Finding Your Inspiration

Narrowing your Topic: What’s Your Purpose?

From Topic to Thesis


Chapter 5: Researching Your Speech Topic

Why Research Matters

How to Research a Speech

Digital Dive: The Three Hecks of Internet Source Reliability

Don’t Forget to Cite Your Sources!


Chapter 6: Supporting Materials & Contextual Reasoning

Types of Speech Support

Digital Dive: Examining Testimony

Contextual Reasoning


Chapter 7: Organizing and Outlining Your Speech

Organizing Your Speech

Outlining Your Speech

Digital Dive: Outlining Challenge! To Selfie or Not To Selfie?


Chapter 8: Transitions, Introductions, & Conclusions

Introducing Your Speech

Transitions

Digital Dive: Conclusions about Conclusions

Concluding Your Speech


Chapter 9: Style & Language

What is Style?

Choosing Your Words

On Rhythm and Word Choice

Digital Dive: The Effect of Repetition and Rhythm

Using Language that Uses Us: Cultivating Awareness


Chapter 10: Style and Delivery

Nonverbal Communication and Tone

Body Language

Digital Dive: From Where You Say It: Feeling Accents and Dialects

…And a Good Pair of Shoes: Grooming and Dressing to Speak


Chapter 11: Presentation Aids

Enhancing Your Speech Using Presentation Aids

Preparation and Presentation Guidelines

Presentation Software: Slides, Slides, Slides!

Digital Dive: Understanding the Slide


Chapter 12: Understanding Speech Genres

What are Speech Genres?

On Breaking the Rules: Genre Violation


Chapter 13: Celebratory Speaking

Celebrating Your Community

Types of Celebratory Speeches

Digital Dive: The Toast: The Ubiquitous Speech of Honor and Goodwill


Chapter 14: Informative Speaking

The Informing Genre

Digital Dive: Is There Any Speech that is Not Persuasive?  

Tips for Informing


Chapter 15: Persuasive Speaking

Understanding Persuasion

The Persuasive Appeal

Digital Dive: Using Aristotle's Triangle to Analyze Speeches

Chapter 16: Making Arguments

What’s an Argument?

Digital Dive: Claim vs. Thesis

Organizing Persuasive Speeches


Chapter 17: Speaking in the Workplace

Speaking for Your Vocation

Speaking at Work

Interviewing for a Job

Digital Dive: Ethical Considerations for Speaking in the Workplace


Chapter 18: Speaking Online

Understanding Online Presentations: Purpose and Type

Adapting to the Amorphous Audience

Conducting Online Presentations

Digital Dive: Tips for Do-It-Yourself Home Video Lighting

Public or Private? It’s Hard to Say


Chapter 19: Speaking for Social Change

Public Speaking and Social Movements

Civil Obedience and Civil Disobedience

Digital Dive: Arresting Developments: Protesting and the Police

Speech, Not Swords: The Humane Alternative of Public Speaking

Joshua Gunn

Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing. He also taught public speaking as an adjunct professor at Southwestern University in Georgetown, Texas. Josh received the Outstanding Graduate Teaching award from the University of Texas at Austin in 2015, and delivered the Carroll C. Arnold Distinguished Lecture for the National Communication Association in 2018.


Related Titles

Find Your School

Select Your Discipline

Select Your Course

search icon
No schools matching your search criteria were found !
No active courses are available for this school.
No active courses are available for this discipline.
Can't find your course?

Find Your Course

Confirm Your Course

Enter the course ID provided by your instructor
search icon

Find Your School

Select Your Course

No schools matching your search criteria were found.
(Optional)
Select Your Course
No Courses found for your selection.
  • macmillanlearning.com
  • // Privacy Notice
  • // Ads & Cookies
  • // Terms of Purchase/Rental
  • // Terms of Use
  • // Piracy
  • // Products
  • // Site Map
  • macmillan learning facebook
  • macmillan learning twitter
  • macmillan learning youtube
  • macmillan learning linkedin
  • macmillan learning linkedin
We are processing your request. Please wait...