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Media in Society
First EditionRichard Campbell; Joli Jensen; Douglas Gomery; Bettina G. Fabos; Julie Frechette
©2014
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ISBN:9780312179861
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By looking at topics such as narrative genre, entertainment culture, news, politics, and economics, Media in Society helps you learn to look at the media through a critical lens. Explore both the stories media tell as well as with the ones we tell about the media when we describe how it affects us, in order to effectively critique the role mass media plays in our lives.
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Learn MoreTable of Contents
Chapter 1: Understanding Media in SocietyUNDERSTANDING MEDIA FORMS: Using Technology, DemocracyUNDERSTANDING MEDIA CONTENT: The Critical ProcessTYPES OF MEDIA CRITICISMCURRENT ISSUES IN MEDIA CRITICISMTOWARDS MEDIA LITERACYChapter 2: Media MetaphorsMEDIA AS CURRENT EXPERIENCEMEDIA INFLUENCE METAPHORSMEDIA AS NARRATORSChapter 3: Visual Literacy and the Truth Behind an ImageCOMPOSITION: THE VISUAL'S AESTHETIC POWERSEMIOTICS AND SYMBOLIC MEANINGREALISM: TRUTH AND PHOTOGRAPHYChapter 4: Narrative Formulas and the Cycle of StorytellingHEGEMONY, COMMON SENSE, AND STORYTELLINGDEFINING NARRATIVE FORMSTHE LIMITS OF NARRATIVEChapter 5: Political Stories and MediaMEDIA NARRATIVES AND DEMOCRACYMASS MEDIA'S POLITICAL INFLUENCEADVERTISING AND THE CAPITALISM OF POLITICSCITIZENSHIP AND CHANGEChapter 6: News, Culture, and DemocracyA SHORT HISTORY OF JOURNALISMQUESTIONING OBJECTIVE-STYLE STORYTELLINGREINVENTING JOURNALISM: REPORTING AND THE LIMITS OF STORYTELLINGCONCLUSION: THE FUTURE OF JOURNALISMChapter 7: Media EconomicsMEDIA CORPORATIONS AND ECONOMIC ANALYSISMEDIA CORPORATIONS AND PERFORMANCE NORMSMEDIA CORPORATIONS AND PROFITMEDIA CORPORATIONS AND COMPETITIONMEDIA ECONOMICS, PERFORMANCE, AND DEMOCRACYChapter 8: Entertainment and Popular CultureDRAWING CULTURAL LINESCULTURAL TASTE RECONSIDEREDEXPLORING POPULAR CULTURE PLURALISMChapter 9: Representation in the MediaIDEOLOGY, HEGEMONY, AND MASTER NARRATIVESNARRATIVE ANALYSIS: WHAT DO OUR STORIES OF IDENTITY SAY?INSTITUTIONAL ANALYSIS: WHO GETS TO TELL THE STORIES OF IDENTITY?HISTORIC ANALYSIS: HOW ARE STORIES OF IDENTITY SHAPED BY CULTURE?BECOMING THE MEDIA: PARTICIPATORY CULTURE AND NEW IDENTITIESChapter 10: Technology, Convergence, and DemocracyFROM THE INDUSTRIAL AGE TO THE INFORMATION ERANEW MEDIA: INNOVATION, IMPACT, INFLUENCETECHNOLOGY AND DEMOCRACYChapter 11: Media GlobalizationELEMENTS OF GLOBALIZATIONIDEOLOGY AND INFORMATIONEVALUATING GLOBALIZATIONTHE FUTURE OF GLOBALIZATION