Maximizing your comfort with every step of the process of research methodology, Discovering the Scientist Within features a unique format of pairing each design chapter with a single case study. Each design chapter also models the entire research process, giving you multiple opportunities to experience the research process from beginning to end.
Table of Contents
1. Psychology as Science: Thinking Like a Researcher2. The Research Process: Ideas to Innovations3. Ethics: Making Ethical Decisions in Research4. The Psychologist’s Toolbox: Tools for Building Better Designs5. Qualitative Research: Getting Into the Mind of a Serial Killer6. Observational Research: The Many Forms of Discipline in Parents’ Bag of Tricks7. Survey Design and Scale Construction: Is Going Greek a Great Idea?8. Two-Group Design: Texting: I Can’t Get You Out of My Mind9. Multi-Group Design: I’m Feeling Hot, But Is the Earth Hot, Too?10. Within-Subjects Designs: Can Watching Reality TV Shows Be Good for Us?11. Factorial Design: "I Lost My Phone Number, Can I Borrow Yours?" Do Pickup Lines Really Work?12. Mixed Design: Which Therapy is Best for Treating Eating Disorders?13. Using Research in the Real World: How Do You Know If You Are Truly Helping?Appendix A. Statistical Tools for Answering Research QuestionsAppendix B. Communicating the Science of Psychology