Writer/Designer by Kristin L. Arola; Jennifer Sheppard; Cheryl E. Ball - First Edition, 2014 from Macmillan Student Store

Writer/Designer

First  Edition©2014  Kristin L. Arola; Jennifer Sheppard; Cheryl E. Ball

About

Creating multimodal projects can seem daunting, but Writer/Designer streamlines the multimodal composing process and makes it manageable for students. Designed to work in any college course, this brief, accessible book is here to help students whether they are creating a poster, a webtext, an animated video, or any other kind of text. Write/Design assignments guide students through the process of researching the right genre for their project, finding the tools to work with different media, drafting with mockups and storyboards, and presenting their final projects to the world. Online examples, tutorials, and activities in e-Pages take advantage of what the Web can do, showcasing real multimodal compositions from both students and professionals.

Table of Contents

Introduction for Students

Chapter 1: What are Multimodal Projects?

The Modes, How Do They Work?

     [ix] Text, from ix: visualizing composition

     Linguistic Mode

     Visual Mode

     Aural Mode

          [e-Pages] Opening Theme, The Colbert Report 

          [e-Pages] Creative Commons, Wanna Work Together?

     Spatial Mode

     Gestural Mode

          [e-Pages] President Obama Speaking at 9/11 Memorial Service

Understanding Medium, Mode, and Affordances

Case Study: Multimodality in Action

     [e-Pages] Interactive map from Recovery.gov

Putting Multimodality to Work as a Writer/Designer

WRITE/DESIGN ASSIGNMENT: Describing Multimodality in Everyday Texts

Chapter 2: Analyzing Multimodal Projects

Rhetoric and Multimodality

Rhetorical Analysis

     Audience 

          [ix] Audience, from ix: visualizing composition

     Purpose 

          [ix] Purpose, from ix: visualizing composition

     Context 

          [ix] Context, from ix: visualizing composition

     Author

     Genre

Case Study: Analyzing the Rhetorical Situation

Case Study: Analyzing Design Choices

     Emphasis

          [ix] Emphasis, from ix: visualizing composition

     Contrast

          [ix] Contrast, from ix: visualizing composition

     Organization

          [ix] Organization, from ix: visualizing composition

     Alignment

          [ix] Alignment, from ix: visualizing composition

     Proximity 

          [ix] Proximity, from ix: visualizing composition

Writing and Designing Rhetorically

WRITE/DESIGN ASSIGNMENT: Rhetorical Analysis of Multimodal Texts

Chapter 3: Choosing a Genre and Pitching Your Project

Exploring the What and How

     [e-Pages] Maria Andersen, Playing to Learn?

WRITE/DESIGN ASSIGNMENT: Researching your Project Idea

Genre Conventions

     [e-Pages] Bush, Games-Based Learning 

     [e-Pages] Maelia, Using Web-Based Games to Support 21st Century Learning

Case Study: Looking at Genre Conventions

WRITE/DESIGN ASSIGNMENT: Analyzing Genre & Genre Conventions

Pitching Your Project

     [e-Pages] Sample Student Pitch Presentation

WRITE/DESIGN ASSIGNMENT: The Pitch

Chapter 4: Working with Multimodal Sources

Finding Credible Sources

Case Study: Multimodal Research Processes

Sources and Assets

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part I

Ethics of Collecting Sources and Assets

     Copyright

     Fair Use

     Permissions

     Creative Commons

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 2

Designing Your Citations 

     Provide Enough Information for Readers

     Use a Credible Citation Style for Your Genre

     [e-Pages] Classic Movie Credits

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 3

Chapter 5: Conceptualizing and Collaborating

But How Do I Make A Multimodal Text?

     Case Study: Assessing the Affordances of Web Editors and Image Editors

     [e-Pages] Ariel Popp, Life-Based Web Comics

WRITE/DESIGN ASSIGNMENT: Technology Review

Collaborating Effectively

     Case Study: Collaborative Composing Strategies

     Guidelines for Successful Collaborations

     Case Study: Assessing Technologies for Collaboration

WRITE/DESIGN ASSIGNMENT: Group Contract

Proposing to Get it all Done

WRITE/DESIGN ASSIGNMENT: Project Proposal

Organizing and Sharing Assets

WRITE/DESIGN ASSIGNMENT: Creating a Style Guide

Chapter 6: Designing Your Project

Mockups

     Case Study: Using Mockups to Refine Ideas and Get Feedback

     [e-Pages] Web site mockup for The Kitchen Sync

Storyboards

     [e-Pages] Tasha’s storyboards and final video

WRITE/DESIGN ASSIGNMENT: Creating Your Design Concept

The Feedback Loop

WRITE/DESIGN ASSIGNMENT: Getting Feedback

Making Sure You Have What You Need

WRITE/DESIGN ASSIGNMENT: Revisiting Your Assets List

Chapter 7: Revising and Reviewing Your Project

Rough Cut Planning

     Mockup/Storyboard

     Assets

     Timeline

Creating a Rough Cut

WRITE/DESIGN ASSIGNMENT: Rough Cut

Moving From Rough Cut to Rough Draft

WRITE/DESIGN ASSIGNMENT: Rhetorical Situation & Genre Conventions Summary

Getting and Giving Feedback

WRITE/DESIGN ASSIGNMENT: Peer Review

Using Feedback to Revise Your Rough Draft

WRITE/DESIGN ASSIGNMENT: Revise Your Project

Chapter 8: Putting your Project to Work

Finalizing your Project

     Who Will Use Your Project?

     How/Where Will They Use It?

     What’s Your Future Access Plan?

Preserving Projects through Metadata

Sharing Your Final Project

     Case Study: Final Report

     [e-Pages] Sample Student Final Report

WRITE/DESIGN ASSIGNMENT: Your Final Report

Documenting Your Design Process for Future Users

WRITE/DESIGN ASSIGNMENT: A Documentation Guide

The Afterlife of Multimodal Projects: Privacy and Security

Kristin L. Arola

Kristin L. Arola is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Her work brings together composition theory, digital rhetoric, and American Indian rhetorics so as to understand digital composing practices within larger social and cultural contexts. Her most recent book, Composing (Media) = Composing (Embodiment) [with Anne Frances Wysocki, Utah State UP, 2012] is an edited collection that explores how the media we produce and consume embody us in a two-way process. She is also the co-editor of the third edition of CrossTalk in Comp Theory: A Reader [with Victor Villanueva, NCTE, 2011]. Her work has appeared in Computers and Composition, Harlot: A Revealing Look at the Arts of Persuasion, and the Journal of Literacy and Technology. She resides in Pullman, WA, with her amazing husband and charming dog.

Jennifer Sheppard

Jennifer Sheppard is a faculty member in the Rhetoric and Writing Studies Department at San Diego State University, where she serves as the Associate Director of Lower Division Writing. She regularly teaches courses in visual communication, digital and popular culture rhetorics, and professional communication. Her research and publication projects have focused on the intersection of theory and practice in digital writing, new media composing, professional communication, and pedagogy for face-to-face and online instruction. Her work has appeared in the Journal of Literacy and Technology, Hybrid Pedagogy, Computers and Composition, and several edited collections, including Designing Texts: Teaching Visual Communication and RAW: Reading and Writing New Media. She lives in San Diego, CA, with her partner, Kathryn, and their son, Eli.

Cheryl E. Ball

Cheryl E. Ball

Cheryl E. Ball is a queer, cis, white woman residing in metro Detroit--the ancestral and contemporary lands of the Anishinaabe peoples, which she honors daily by caring for the land and all of its spirits. Dr. Ball (pronoun flexible) is director of the Digital Publishing Collaborative in the libraries at Wayne State University, where she collaborates with and mentors faculty, staff, and students on digital publishing projects including digital research websites, open educational resources, open-access publications, digital humanities project management, digital pedagogy, and other digitally based scholarly communications needs. Her favorite work time is spent training interns in publishing pedagogy. Dr. Ball also edits the longest running scholarly multimedia journal, Kairos: A Journal of Rhetoric, Technology, and Pedagogy, and is Editor-in-Chief for the Library Publishing Curriculum. Publications include a scholarly multimedia collection The New Work of Composing (co-edited with Debra Journet and Ryan Trauman, C&C Digital Press) and the print-based RAW: Reading and Writing New Media (co-edited with Jim Kalmbach, Hampton Press).Through these and other efforts, she strives to teach folks how to publish their multimodal work in inclusive, anti-racist, and accessible ways