Writer/Designer
First EditionKristin L. Arola; Jennifer Sheppard; Cheryl E. Ball
©2014Table of Contents
Introduction for Students
Chapter 1: What are Multimodal Projects?
The Modes, How Do They Work?
[ix] Text, from ix: visualizing composition
Linguistic Mode
Visual Mode
Aural Mode
[e-Pages] Opening Theme, The Colbert Report
[e-Pages] Creative Commons, Wanna Work Together?
Spatial Mode
Gestural Mode
[e-Pages] President Obama Speaking at 9/11 Memorial Service
Understanding Medium, Mode, and Affordances
Case Study: Multimodality in Action
[e-Pages] Interactive map from Recovery.gov
Putting Multimodality to Work as a Writer/Designer
WRITE/DESIGN ASSIGNMENT: Describing Multimodality in Everyday Texts
Chapter 2: Analyzing Multimodal Projects
Rhetoric and Multimodality
Rhetorical Analysis
Audience
[ix] Audience, from ix: visualizing composition
Purpose
[ix] Purpose, from ix: visualizing composition
Context
[ix] Context, from ix: visualizing composition
Author
Genre
Case Study: Analyzing the Rhetorical Situation
Case Study: Analyzing Design Choices
Emphasis
[ix] Emphasis, from ix: visualizing composition
Contrast
[ix] Contrast, from ix: visualizing composition
Organization
[ix] Organization, from ix: visualizing composition
Alignment
[ix] Alignment, from ix: visualizing composition
Proximity
[ix] Proximity, from ix: visualizing composition
Writing and Designing Rhetorically
WRITE/DESIGN ASSIGNMENT: Rhetorical Analysis of Multimodal Texts
Chapter 3: Choosing a Genre and Pitching Your Project
Exploring the What and How
[e-Pages] Maria Andersen, Playing to Learn?
WRITE/DESIGN ASSIGNMENT: Researching your Project Idea
Genre Conventions
[e-Pages] Bush, Games-Based Learning
[e-Pages] Maelia, Using Web-Based Games to Support 21st Century Learning
Case Study: Looking at Genre Conventions
WRITE/DESIGN ASSIGNMENT: Analyzing Genre & Genre Conventions
Pitching Your Project
[e-Pages] Sample Student Pitch Presentation
WRITE/DESIGN ASSIGNMENT: The Pitch
Chapter 4: Working with Multimodal Sources
Finding Credible Sources
Case Study: Multimodal Research Processes
Sources and Assets
WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part I
Ethics of Collecting Sources and Assets
Copyright
Fair Use
Permissions
Creative Commons
WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 2
Designing Your Citations
Provide Enough Information for Readers
Use a Credible Citation Style for Your Genre
[e-Pages] Classic Movie Credits
WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 3
Chapter 5: Conceptualizing and Collaborating
But How Do I Make A Multimodal Text?
Case Study: Assessing the Affordances of Web Editors and Image Editors
[e-Pages] Ariel Popp, Life-Based Web Comics
WRITE/DESIGN ASSIGNMENT: Technology Review
Collaborating Effectively
Case Study: Collaborative Composing Strategies
Guidelines for Successful Collaborations
Case Study: Assessing Technologies for Collaboration
WRITE/DESIGN ASSIGNMENT: Group Contract
Proposing to Get it all Done
WRITE/DESIGN ASSIGNMENT: Project Proposal
Organizing and Sharing Assets
WRITE/DESIGN ASSIGNMENT: Creating a Style Guide
Chapter 6: Designing Your Project
Mockups
Case Study: Using Mockups to Refine Ideas and Get Feedback
[e-Pages] Web site mockup for The Kitchen Sync
Storyboards
[e-Pages] Tasha’s storyboards and final video
WRITE/DESIGN ASSIGNMENT: Creating Your Design Concept
The Feedback Loop
WRITE/DESIGN ASSIGNMENT: Getting Feedback
Making Sure You Have What You Need
WRITE/DESIGN ASSIGNMENT: Revisiting Your Assets List
Chapter 7: Revising and Reviewing Your Project
Rough Cut Planning
Mockup/Storyboard
Assets
Timeline
Creating a Rough Cut
WRITE/DESIGN ASSIGNMENT: Rough Cut
Moving From Rough Cut to Rough Draft
WRITE/DESIGN ASSIGNMENT: Rhetorical Situation & Genre Conventions Summary
Getting and Giving Feedback
WRITE/DESIGN ASSIGNMENT: Peer Review
Using Feedback to Revise Your Rough Draft
WRITE/DESIGN ASSIGNMENT: Revise Your Project
Chapter 8: Putting your Project to Work
Finalizing your Project
Who Will Use Your Project?
How/Where Will They Use It?
What’s Your Future Access Plan?
Preserving Projects through Metadata
Sharing Your Final Project
Case Study: Final Report
[e-Pages] Sample Student Final Report
WRITE/DESIGN ASSIGNMENT: Your Final Report
Documenting Your Design Process for Future Users
WRITE/DESIGN ASSIGNMENT: A Documentation Guide
The Afterlife of Multimodal Projects: Privacy and Security