Cover: Writer/Designer, 3rd Edition by Cheryl Ball; Jennifer Sheppard; Kristin Arola

Writer/Designer

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Third  Edition©2022  Cheryl Ball; Jennifer Sheppard; Kristin Arola

ISBN:9781319415815

ISBN:9781319245054

About

All writing is designed.

What is the best way to use visuals in an essay or transform your work from paper to digital presentation? How do you compose a website or a video-- and what if you have to work with others to do it? With new case studies and real-world examples, Writer/Designer helps you answer these questions, to help you create projects for any situation and any audience.

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Table of Contents

Preface for Instructors
Introduction for Students
PART ONE The Multimodal Process

1  What Are Multimodal Projects?
What Is Multimodal Composing?
Why Should Multimodal Composing Matter to You?
Writing/Designing as a Process

          The Typical Writing Process
          The Multimodal Composing Process
          Touchpoints
          ●  TOUCHPOINT: Understanding Multimodal Processes

How Does Multimodality Work?

          Linguistic Mode
          Visual Mode
          Aural Mode
          Spatial Mode
          Gestural Mode

Understanding Modes, Media, and Affordances
CASE STUDY Mapping the Impact of COVID-19 
Multimodal Affordances

          ●  TOUCHPOINT: Mode, Media, and Affordance in Everyday Texts

WRITE/DESIGN! ASSIGNMENT: Mapping Your Multimodal Process

          Write/Design! Option: Multimodal Literacy Narratives
 

2  How Does Rhetoric Work in Multimodal Projects?
Rhetoric and Multimodality
Analyzing a Rhetorical Situation

          Author 
          Audience
          ●  TOUCHPOINT: Analyzing Audience
          Purpose
          ●  TOUCHPOINT: Analyzing Purpose
          Context
          ●  TOUCHPOINT: Analyzing Context

Analyzing Design Choices

          Emphasis
          Contrast
          Color
          Organization
          Alignment
          Proximity
          ●  TOUCHPOINT: Analyzing a Website’s Rhetorical Design Choices

Writing and Designing Rhetorically
CASE STUDY Analyzing the Chemeketa CC Website
WRITE/DESIGN! ASSIGNMENT: Designing a Rhetorical Analysis

          Write/Design! Option: Writing a Rhetorical Analysis

3  Why Is Genre Important in Multimodal Projects?
Genre and Multimodality

          Genre
          Understanding Genre Conventions

Multimodal Genres: Defining the What and the How

          Static and Dynamic Genres
          Genre Structure and Design
          ●  TOUCHPOINT: Finding Your Genre

Genre Analysis: Analyzing the What and the How

          Analyzing Genre Conventions
          Questions for Genre Analysis
          ●  TOUCHPOINT: Analyzing Musical Genres

CASE STUDY Analyzing Multimodal Genres in Game Studies
What if the Genre Is Unclear?
WRITE/DESIGN! ASSIGNMENT: Analyzing Genre Conventions for Your Project

          Write/Design! Option: Infographics as Visual-Argument Genres

4 How Do You Start a Multimodal Project?
What Are You Supposed to Produce?
Brainstorming Your Project Ideas

          ● TOUCHPOINT: Multimodal Brainstorming

          Pitching Your Project 
          Designing Your Pitch

          ● TOUCHPOINT: Putting a Project Pitch Into Action

CASE STUDY Pitching an App for the National Gallery
Designing for Your Primary Audience
Drafting to Stakeholder Expectations

          ● TOUCHPOINT: Choosing a Draft Genre

Using the Feedback Loop

          ● TOUCHPOINT: Anticipating Feedback from Different Audiences

WRITE/DESIGN! ASSIGNMENT: Proposing to Get It All Done

          Write/Design! Option: Project Timeline
 

5  How Do You Design and Revise with Multiple Audiences?
Designing with Your Collaborators 

          Strategies for Successful Collaboration 
          ● TOUCHPOINT: Write a Team Contract
          Collaborative Workflow Options 
          ● TOUCHPOINT: Planning with a Team

Working Alone

          ● TOUCHPOINT: Working Alone Isnt Really Working Alone

Putting Together a Complete Draft for Your Primary Audience

          Delivering Drafts for Peer Review 
          ● TOUCHPOINT: Preparing Audiences for Feedback with a Delivery Plan

Peer Reviewing Multimodal Projects

          Read/View/Use the Text 
          Evaluate the Text 
          Provide Constructive and Specific Feedback 
          ● TOUCHPOINT: Giving Feedback on a Rough Draft

CASE STUDY Revising an Advertisement Design with Stakeholder Feedback
Revising Your Multimodal Project

          Creating a Revision Plan 
          Finalizing Your Project 
          ● TOUCHPOINT: Revising Your Project

Creating Documentation for Your Stakeholders

          Collaborative Wiki 
          In-Line Comments 
          ● TOUCHPOINT: Creating a Style Guide

Reporting and Reflecting on Your Project
WRITE/DESIGN! ASSIGNMENT: Reporting on Your Project

          Write/Design! Option: Reflecting on Your Project
 

PART TWO The Write/Design Toolkit  
6  Working with Multimodal Assets and Sources   
Collecting Assets     

          ● TOUCHPOINT: Building an Asset List

Working with Multimodal Sources

          Find Credible Sources 
          Evaluate Sources 
          ● TOUCHPOINT: Annotating Credible Sources in an Asset List

Copyright Issues and Ethics

          Copyright 
          Fair Use 
          Permissions 
          When Humans Are the Text 
          Creative Commons 
          ● TOUCHPOINT: Tracking Copyright and CC-Licensed Work

Citing Assets and Sources

          Provide Enough Information for Readers 
          Use a Credible Citation Style for Your Genre 
          ● TOUCHPOINT: Finding and Citing Sources

Organizing and Sharing Assets

          Categorize Your Files Appropriately 
          Use Good Naming Conventions 
          Use Version Control 
          ● TOUCHPOINT: Getting Your Assets In Order

7   Working with Technologies
Choosing How to Work with Technologies

          ● TOUCHPOINT: Learning How to Learn

Deciding Between Analog and Digital
What Does Your Audience Need?

          ● TOUCHPOINT: Choosing an Analog or Digital Project

Assessing Technological Affordances

          ● TOUCHPOINT: Conducting a Technology Review

Drafting Your Project: Static, Dynamic, and Timeline-Based Texts
Prototyping for Static Texts

          Outlines 
          Sketches 
          Models 
          ● TOUCHPOINT: Sketching a Draft

Designing Drafts of Dynamic Texts

          Wireframes 
          Mock-Ups 
          ● TOUCHPOINT: Drafting Your Wireframe and Mock-Up

Composing Timeline-Based Drafts

          Storyboards 
          Scripts 
          Rough Cuts 
          ● TOUCHPOINT: Drafting Your Storyboard

Getting Feedback on Your Rough Drafts
Preserving Your Assets with Metadata
Preparing for the Multimodal Afterlife

          Where Are Your Project Files Located? 
          How Long Are You Responsible for the Project? 
          ● TOUCHPOINT: Creating a Sustainability Plan

Index

Cheryl E. Ball

Cheryl E. Ball

Cheryl E. Ball is a queer, cis, white woman residing in metro Detroit--the ancestral and contemporary lands of the Anishinaabe peoples, which she honors daily by caring for the land and all of its spirits. Dr. Ball (pronoun flexible) is director of the Digital Publishing Collaborative in the libraries at Wayne State University, where she collaborates with and mentors faculty, staff, and students on digital publishing projects including digital research websites, open educational resources, open-access publications, digital humanities project management, digital pedagogy, and other digitally based scholarly communications needs. Her favorite work time is spent training interns in publishing pedagogy. Dr. Ball also edits the longest running scholarly multimedia journal, Kairos: A Journal of Rhetoric, Technology, and Pedagogy, and is Editor-in-Chief for the Library Publishing Curriculum. Publications include a scholarly multimedia collection The New Work of Composing (co-edited with Debra Journet and Ryan Trauman, C&C Digital Press) and the print-based RAW: Reading and Writing New Media (co-edited with Jim Kalmbach, Hampton Press).Through these and other efforts, she strives to teach folks how to publish their multimodal work in inclusive, anti-racist, and accessible ways

Jennifer Sheppard

Jennifer Sheppard is a faculty member in the Rhetoric and Writing Studies Department at San Diego State University, where she serves as the Associate Director of Lower Division Writing. She regularly teaches courses in visual communication, digital and popular culture rhetorics, and professional communication. Her research and publication projects have focused on the intersection of theory and practice in digital writing, new media composing, professional communication, and pedagogy for face-to-face and online instruction. Her work has appeared in the Journal of Literacy and Technology, Hybrid Pedagogy, Computers and Composition, and several edited collections, including Designing Texts: Teaching Visual Communication and RAW: Reading and Writing New Media. She lives in San Diego, CA, with her partner, Kathryn, and their son, Eli.

Kristin L. Arola

Kristin L. Arola is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Her work brings together composition theory, digital rhetoric, and American Indian rhetorics so as to understand digital composing practices within larger social and cultural contexts. Her most recent book, Composing (Media) = Composing (Embodiment) [with Anne Frances Wysocki, Utah State UP, 2012] is an edited collection that explores how the media we produce and consume embody us in a two-way process. She is also the co-editor of the third edition of CrossTalk in Comp Theory: A Reader [with Victor Villanueva, NCTE, 2011]. Her work has appeared in Computers and Composition, Harlot: A Revealing Look at the Arts of Persuasion, and the Journal of Literacy and Technology. She resides in Pullman, WA, with her amazing husband and charming dog.