Cover: The Essential Guide to Visual Communication, 1st Edition by Ryan McGeough

The Essential Guide to Visual Communication

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First  Edition©2019  Ryan McGeough

ISBN:9781319258672

ISBN:9781319094171

About

Become a critical consumer of visual media

The Essential Guide to Visual Communication is a brief introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps you develop the skills you need to become a critical consumer of visual media by examining images through the lens of visual rhetoric. You’ll see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images throughout the text highlight examples of visual communication from earlier generations as well as the current digital environment you encounter in your everyday life.

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Table of Contents

Chapter 1: Introduction to Visual Communication
 “The More You Know, The More You See”
  Sensing
  Selecting
Perceiving
 Why Study Visual Communication?
 Checklist: Understanding Visual Communication

Chapter 2: Visual Composition and Design
 The Building Blocks of Visual Communication
  Dots
  Lines and Shapes
  Gestalt
  Color
  Depth
  Motion
 Checklist: Understanding Basic Design Principles
 Analyzing Visual Communication

Chapter 3: Visual Communication and Technology
 Past and Present Visual Communication Technologies
  The Printing Press
 Photography
Motion Pictures: Movies and Television
 Cinema/Movies
 Television
Internet and New Media
 New Media and Interactivity
 Political Effects of the Internet
Conclusion
Checklist: Understanding Visual Communication and Technology

Chapter 4: Visual Rhetoric
 Types of Visual Rhetoric
Iconic Images
  Image Events
  Monuments and Public Memory
  Propaganda
 Checklist: Understanding Visual Rhetoric
Analyzing Visual Rhetoric

Chapter 5: Visual Culture
 Interpreting Visual Communication
Three Types of Signs
Decoding Images
 Producing Visual Communication
  Framing Images with Words
  Altering Symbols
Memes
 Checklist: Interpreting Images
 Analyzing Visual Culture

References

Index

Ryan McGeough