Cover: The Essential Guide to Rhetoric, 2nd Edition by William M. Keith; Christian O. Lundberg

The Essential Guide to Rhetoric

Second  Edition©2018  William M. Keith; Christian O. Lundberg

ISBN:9781319094195

About

The Essential Guide to Rhetoric offers a perfect introduction  to the components of rhetoric. It uses both historical and contemporary examples to help you build a strong foundation and understanding of the key concepts.

Table of Contents

Preface
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
     Defining Rhetoric
     Rhetoric in Practice
     The Origins of Rhetoric
     Rhetoric Today
2. Rhetoric and the Audience
     The Audience’s Role
     Classical Strategies for Thinking about Audiences
     Are Audiences Made or Found?
     From Audiences to Publics
     Adapting to Audiences and Publics
     The Role of Language
     Ethics, Audiences, and Publics
3. Situations and Speech Types
     Aristotle’s Three Types of Speeches
     Cicero and the Speaker’s Intent
     Looking beyond Classifications
PART 2  Rhetoric in Action
4. Argument and Persuasion
     Proofs: Ways of Being Persuasive
     Topoi: Tools for Discovering Arguments
     Stock Issues
     Fallacies
     Challenging Traditional Rhetoric’s Focus on Logos
     A Rhetorical Vision of Argument
5. Organization
     Organizational Patterns
     Parts of a Speech
     Sample Speech
6. Style
     Figures
     Tropes
7. Rhetoric in Contemporary Life
     Rhetoric and Public Speaking
     Rhetoric and Online Communication
     Rhetoric and Reasonable Politics
Glossary
Notes
Index

William M. Keith

William Keith (PhD 1986, University of Texas at Austin) is Professor of Communication at the University of Wisconsin-Milwaukee. He is the author Democracy as Discussion: Adult Civic Education and the American Forum Movement (Lexington Books, 2007) and the forthcoming Public Speaking: Choices for Civic Engagement (Cengage, 2011).

Christian O. Lundberg