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With its distinctive personality and contemporary edge, Joshua Gunn’s new introduction to public speaking, Speech Craft, engages students in the speechmaking process like no other textbook available. No matter if students are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will help students connect public speaking to their own lives and find ways to make meaningful and ethical connections with their audiences. Speech Craft gets to the root of public speaking with purpose by opening students’ eyes to the power of speech in our world and speaking for change. Its unique chapter, Speaking for Social Change, strikes a realistic yet hopeful note about speech as the ultimate advocacy and civic engagement tool. A new book for a new generation, Speech Craft is supported by a robust and powerful digital package that will make teaching and of-the-moment feedback a life-changing process for instructors and students. Speech Craft brings a passion for public speaking into the classroom at an affordable price.
Table of Contents
Chapter 1: Building Confidence in the Craft
The Celebrated and Feared Power of Speech
Freedom of Speech
Digital Dive: A First Teacher of Public Speaking: Gorgias
High Anxiety: The Fear of Public Speaking
Public Speaking as a Civic Conversation
The Craft of Speech
Getting Up There: Fake it Until You Make It
Basic Speech Prep and Delivery
Let's Do This!
Chapter 2: Listening and & Ethics of Speech
Speaking with an Open Ear
Communication and Understanding: Listening beyond Noise
An Ethics of Speaking As a Listener
Digital Dive: Plagiarism is Just Plain Nasty
Chapter 3: Audience Analysis
Checking Out Your Speech Location
Who Is Your Audience?
Digital Dive: Appealing to Audience of All Ages
Gathering Info about Your Audience
Audience Psychology: Identification and Core Values
Audience Psychology: All You Need is Love (and Identification)
Feelings: More on Audience Disposition
Chapter 4: Choosing a Speech Topic and Purpose
Developing a Dynamite Topic
Mind Storm: Concept Mapping and Other Explosives
Digital Dive: Finding Your Inspiration
Narrowing your Topic: What’s Your Purpose?
From Topic to Thesis
Chapter 5: Researching Your Speech Topic
Why Research Matters
How to Research a Speech
Digital Dive: The Three Hecks of Internet Source Reliability
Don’t Forget to Cite Your Sources!
Chapter 6: Supporting Materials & Contextual Reasoning
Types of Speech Support
Digital Dive: Examining Testimony
Chapter 7: Organizing and Outlining Your Speech
Organizing Your Speech
Outlining Your Speech
Digital Dive: Outlining Challenge! To Selfie or Not To Selfie?
Chapter 8: Transitions, Introductions, & Conclusions
Introducing Your Speech
Digital Dive: Conclusions about Conclusions
Concluding Your Speech
Chapter 9: Style & Language
What is Style?
Choosing Your Words
On Rhythm and Word Choice
Digital Dive: The Effect of Repetition and Rhythm
Using Language that Uses Us: Cultivating Awareness
Chapter 10: Style and Delivery
Nonverbal Communication and Tone
Digital Dive: From Where You Say It: Feeling Accents and Dialects
…And a Good Pair of Shoes: Grooming and Dressing to Speak
Chapter 11: Presentation Aids
Enhancing Your Speech Using Presentation Aids
Preparation and Presentation Guidelines
Presentation Software: Slides, Slides, Slides!
Digital Dive: Understanding the Slide
Chapter 12: Understanding Speech Genres
What are Speech Genres?
On Breaking the Rules: Genre Violation
Chapter 13: Celebratory Speaking
Celebrating Your Community
Types of Celebratory Speeches
Digital Dive: The Toast: The Ubiquitous Speech of Honor and Goodwill
Chapter 14: Informative Speaking
The Informing Genre
Digital Dive: Is There Any Speech that is Not Persuasive?
Tips for Informing
Chapter 15: Persuasive Speaking
The Persuasive Appeal
Digital Dive: Using Aristotle's Triangle to Analyze Speeches
Chapter 16: Making Arguments
What’s an Argument?
Digital Dive: Claim vs. Thesis
Organizing Persuasive Speeches
Chapter 17: Speaking in the Workplace
Speaking for Your Vocation
Speaking at Work
Interviewing for a Job
Digital Dive: Ethical Considerations for Speaking in the Workplace
Chapter 18: Speaking Online
Understanding Online Presentations: Purpose and Type
Adapting to the Amorphous Audience
Conducting Online Presentations
Digital Dive: Tips for Do-It-Yourself Home Video Lighting
Public or Private? It’s Hard to Say
Chapter 19: Speaking for Social Change
Public Speaking and Social Movements
Civil Obedience and Civil Disobedience
Digital Dive: Arresting Developments: Protesting and the Police
Speech, Not Swords: The Humane Alternative of Public Speaking