ISBN:9781319322823
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INTRODUCTION: Popular Signs: Or, Everything You Always Knew about American Culture (but Nobody Asked)
SECTION 1: FOUNDATIONS
Chapter 1. American Paradox: Culture, Conflict, and Contradiction in the U.S.A.
Chapter 2. My Selfie, My Self: Identity and Ideology in the New Millennium
SECTION 2: EVERYDAY LIFE
Chapter 3. Consuming Passions: The Culture of American Consumption
Chapter 4. Brought to You B(u)y: The Signs of Advertising
Portfolio of Advertisements
Chapter 5. The Cloud: Semiotics and the New Media
SECTION 3: ENTERTAINMENT
Chapter 6. On the Air: Television and Cultural Forms
Chapter 7. The Hollywood Sign: The Culture of American Film
Chapter 8. Tangled Roots: The Cultural Politics of Popular Music