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LaunchPad for Real Communication by Dan O'Hair; Mary O. Weimann; Jason Teven; Dorothy Mullin - Third Edition, 2015 from Macmillan Student Store
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LaunchPad for Real Communication

Third  Edition|©2015  New Edition Available Dan O'Hair; Mary O. Weimann; Jason Teven; Dorothy Mullin

  • About
  • Contents
  • Authors

About

Real Communication uses stories from real people and the world around us as the foundation for the liveliest introduction to human communication available today. Professors and students alike have fallen in love with Real Communication's down-to-earth writing style, its current scholarship, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave together the discipline's different strands with CONNECT, a feature that shows students how to apply concepts across interpersonal, small group, and public speaking contexts.

In this edition, Real Communication matches cutting-edge content with powerful digital tools accessible through LaunchPad. The authors have revised all chapters to include new scholarship, updated and realistic examples, a new focus on communication skills on the job, and even more on communication using emerging technologies an adaptive quizzing program and a host of videos that exemplify communication concepts.

See what's in the LaunchPad

Digital Options

Contents

Table of Contents

Part One Basic Communication Processes

1. Communication: Essential Human Behavior

We Must Communicate: The Functional Perspective

Expressing Affiliation

Managing Relationships

Influencing Others

How We Communicate

Characteristics of Communication

Assessing Communicative Value

Communicating Competently

Competent Communication Is Process-Oriented

Competent Communication is Appropriate and Effective

Wired for Communication:
E-Mail Etiquette: How Not to Communicate with Your Professor

Competent Communication Involves Communication Skills


What About You?
Assessing Your Competence

Real Communicator:
Vicky Sands

Modeling Communication

The Linear Model

The Interaction Model

The Competent Communication Model

Evaluating Communication Ethics: Friends with Money

Communication Across Cultures: Judging Sex and Gender

The Study of Communication

Real Reference: A Study Tool


2. Perceiving the Self and Others

Perception: Making Sense of Your World

Schemas: Organizing Perceptions

Attributions: Interpreting Your Perceptions

Improving Your Perceptions

Perception in a Diverse World

The Cultural Context

Communication Across Cultures: Perceptions of Hair Color: A Gray Area

Perceptual Barriers

Cognitions About Ourselves

What About You? Need for Cognition Scale

Self-Concept: Who You Think You Are

Self-Esteem: How You Feel About Yourself

Evaluating Communication Ethics: Ethics and the Self-Concept

Self-Efficacy: Assessing Your Own Abilities

Real Communicator: Lisa Turay

Assessing Our Perceptions of Self

Behavior: Managing Our Identities

Self-Presentation

Self-Disclosure

Technology: Managing the Self and Perceptions

Wired for Communication:
Avatars: Virtual Personas and Perception

Real Reference: A Study Tool


3. Verbal Communication

The Nature of Language

Language Is Symbolic

Thought Informs Language

Language Is Ruled by Grammar

Language Is Bound by Context

The Functions of Language

Using Language as a Means of Control

Using Language to Share Information

Using Language to Express Feelings

Using Language to Express Creativity

Using Language as Ritual

Language and Meaning

Words Have Multiple Meanings

Abstraction

Group Identities and Meaning

Wired for Communication: Speaking in Code

Problems with Language

Hateful and Hurtful Language

Labeling

Evaluating Communication Ethics: R

Profanity and Civility

Communication Across Cultures: Teaching Twain

Language in Context

The Relational Context

The Situational Context

Real Communicator: Matt Burgess

The Cultural Context

Mediated Contexts

What About You? Beliefs about

Real Reference: A Study Tool


4. Nonverbal Communication

The Nature of Nonverbal Communication

Nonverbal Behavior Is Communicative

Nonverbal Communication Is Often Spontaneous and Unintentional

Nonverbal Communication Is Ambiguous

Nonverbal Communication Is More Believable Than Verbal Communication

Functions of Nonverbal Communication

Reinforcing Verbal Messages

Substituting Verbal Messages

Contradicting Verbal Messages

Managing Impressions and Regulating Interactions

Creating Immediacy

What About You? Nonverbal Immediacy Scale

Deceiving Others

Nonverbal Communication Codes

Real Communicator: Octavia Spencer

Gestures and Body Movements

Facial Expressions

Eye Behavior

Voice

Physical Appearance

Communication Across Cultures: What Nurses Wear

Evaluating Communication Ethics: The Job Killer Tat

Space and Environment

Touch

Time Orientation

Influences on Nonverbal Communication

Culture and Nonverbal Communication

Mediated Nonverbal Communication

Wired for Communication:
War Games Without Weapons, Sometimes Without Words

The Situational Context

Real Reference:
A Study Tool


5. Communication and Culture

Understanding Culture

Culture Is Learned

Culture Affects Communication

Intercultural Communication Matters

Communication and Cultural Variations

High- and Low-Context Cultures

Collectivist and Individualist Orientations

Comfort with Uncertainty

Masculine and Feminine Orientations

Approaches to Power Distance

Time Orientation

Value of Emotional Expression

What About You? Cultural Values Assessment

Understanding Group Affiliations

Co-Cultural Communication

Wired for Communication:
Online Gamers: Women are Hardcore, Too

Social Identity and Intergroup Communication

Communication Across Cultures: The It Gets Better Project

Intercultural Communication Challenges

Anxiety

Ethnocentrism

Discrimination

Improving Intercultural Communication

Be Mindful

Desire to Learn

Overcome Intergroup Biases

Accommodate Appropriately

Evaluating Communication Ethics: That

Practice Your Skills

Real Reference: A Study Tool


6. Listening

How We Listen

The Listening Process

Personal Listening Preferences

Why We Listen

Meeting Listening Goals

The Value of Listening Well

Listening Challenges

Environmental Factors

Hearing and Processing Challenges

Multitasking

Boredom and Overexcitement

Attitudes About Listening

Unethical Listening Behaviors

What About You? Your Listening Apprehension

Listening in Context

The Relational and Situational Listening Contexts

The Cultural Listening Context

The Technology Listening Context

Real Reference: A Study Tool

 

Part Two Interpersonal Communication 

7. Developing and Maintaining Relationships

Types of Interpersonal Relationships

Family

Friendship

Romantic Relationships

Online Relationships

Why We Form Relationships

Functions of Relationships

Interpersonal Attraction

Managing Relationship Dynamics

Costs and Rewards

What About You? Determining Your Own Costs and Rewards

Reducing Uncertainty

Dialectical Tensions

Self-Disclosure and Interpersonal Relationships

Social Penetration Theory

Communication Privacy Management

Strategic Topic Avoidance

Stages of a Relationship

Initiating Stage

Exploratory Stage

Intensification Stage

Stable Stage

Declining Stage

Relationship Repair

Termination Stage

Reconciliation

Real Reference: A Study Tool


8. Managing Conflict in Relationships

Understanding Conflict

Unproductive Conflict

Productive Conflict

Conflict Triggers

Inaccurate Perceptions

Incompatible Goals

Unbalanced Costs and Rewards

Provocation

Factors Affecting Conflict

Power Dynamics

Attitudes Toward Conflict

Communication Across Cultures: Culture of Nonviolence

Communication Climate

Culture and Conflict

Communication Channel

Online Anonymity and Conflict

Strategies for Managing Conflict

Escapist Strategies

Challenging Strategies

Cooperative Strategies

Real Communicator: Anonymous

What About You? Hitting Above and Below the Belt

Conflict Outcomes

Compromise

Win-Win

Lose-Lose

Separation

Allocation of Power

Real Reference: A Study Tool

 

Part Three Group Communication

9. Communicating in Groups

Understanding Groups

Characteristics of Groups

Group Types

Group Development

Group Size and Communication

Size and Complexity

Size and the Formation of Cliques

Group Size and Social Loafing

Group Networks

Understanding Group Roles

Task Roles

Social Roles

Antigroup Roles

Role Conflict

Additional Factors Affecting Group Communication

Cohesion

Groupthink

Norms

Clarity of Goals

Individual Differences

What About You? How Well Do You Interact in a Group Setting?

Real Reference: A Study Tool


10. Leadership and Decision Making in Groups

Understanding Group Leadership

Five Sources of Power

Shared Leadership

Leadership Styles

What About You? What Type of Leader Are You?

Competence and Ethics

Culture and Group Leadership

Gender and Leadership

Context and Power Distance

Decision Making in Groups

Forces That Shape a Group

The Problem-Solving Process

Leadership in Meetings

Planning Meetings Effectively

Managing Meetings Effectively

Real Communicator: Jim Simons

Using Technology in Meetings

Evaluating Group Performance

Informational Considerations

Procedural Effectiveness

Interpersonal Performance

Real Reference: A Study Tool

 

Part Four Public Speaking

11. Preparing and Researching Presentations

The Power of Public Speaking

Clarifying the General Purpose of Your Speech

Communication Across Cultures: Private Pain and Public Speaking

Informative Speeches

Sample Speech .: Franklin D. Roosevelt, Fireside Chat on the Bank Crisis Persuasive Speeches

Sample Speech .: Ricky Martin, Speech at the Vienna Forum

Special-Occasion Speeches

Sample Speech .: Bruce Springsteen, U Rock and Roll Hall of Fame Induction

Analyzing Your Audience

Considering Audience Expectations and Situational Factors

Considering Audience Demographics

Real Communicator: Amy Talluto

Wired for Communication: In a Click, Lectures Become Interactive

Anticipating Your Audience

Choosing Your Topic

Finding a Topic That Intrigues You

Brainstorming and Clustering

Narrowing Your Topic

Determining the Specific Purpose of Your Speech

Developing a Thesis Statement

Researching the Topic

Types of Information to Consider

Researching Supporting Material

Evaluating Supporting Material

What About You? Assessing Your Sources

Ethical Speaking: Taking Responsibility for Your Speech

Recognizing Plagiarism

Taking Accurate Notes

Evaluating Communication Ethics: Plagiarism: Intentional or Unintentional?

Speaking Ethically and Responsibly

Real Reference: A Study Tool


12. Organizing, Writing, and Outlining Presentations

Organizing Your Speech Points

Identifying Your Main Points

Supporting Your Main Points

Arranging Your Points

Evaluating Communication Ethics: The Ethics of Using Research

Connecting Your Points

Communication Across Cultures: Evidence, Popular Culture, and the CSI Effect

Using Language That Works

Respect Your Audience

Keep It Simple

Use Vivid Language

Incorporate Repetition, Allusion, and Comparisons

Sample Speech .: Sojourner Truth, Aint I a Woman?

Writing a Strong Introduction

Capture Your Audience

Introduce Your Purpose and Topic

Preview Your Main Points

Connect with Your Audience

Writing a Strong Conclusion

Signal the End

Reinforce Your Topic, Purpose, and Main Points

Make an Impact

Challenge the Audience to Respond

Outlining Your Speech

Essentials of Outlining

Styles of Outlines

From Preparation Outline to Speaking Outline

What About You? Assessing Your Outline

Sample Speech Outline: From Preparation Outline to Speaking Outline

Real Reference: A Study Tool


13. Delivering Presentations

Understanding and Addressing Anxiety

Identifying Anxiety Triggers

Building Your Confidence

Methods of Delivery

Speaking from Manuscript

Speaking from Memory

Speaking Spontaneously

Speaking Extemporaneously

Guidelines for Effective Delivery

Effective Vocal Delivery

Effective Visual Delivery

Connecting with Your Audience

Real Communicator: Anna Capps

Effective Presentation Aids

The Function of Presentation Aids

Types of Presentational Aids

Practicing Your Speech

Remember Your Speaking Outline

Practice Using Presentation Aids

What About You? Assessing Your Practice Session

Simulate the Situation

Practice Your Delivery

Real Reference: A Study Tool


14. Informative Speaking

The Goals of Informative Speaking

Meeting the Audience

Informing, Not Persuading

Speaking Appropriately and Ethically

Topics for Informative Presentations

People

Places

Objects and Phenomena

Events

Processes

Concepts

Issues

Plans and Policies

Approaches to Conveying Information

Description

Demonstration

Definition

Explanation

Guidelines for Informative Speeches

Create Information Hunger

Make It Easy

What About You? Assessing Your Informative Speech

Sample Student Informative Speech .: Zachary Dominque, The History and Sport of Mountain Biking

Real Reference: A Study Tool


15. Persuasive Speaking

The Goals of Persuasive Speaking

Developing a Persuasive Topic and Thesis

Propositions of Fact

Propositions of Value

Propositions of Policy

Persuading Your Audience

Understanding Your Audience

Understanding Your Audience

Understanding What Is Relevant to Your Audience

Strategies for Persuasive Speaking

Ethos

Logos

Pathos

Logical Fallacies

Organizing Patterns in Persuasive Speaking

Problem-Solution Pattern

Refutational Organizational Pattern

Comparative Advantage Pattern

Monroe

What About You? Assessing Your Persuasive Speech

Sample Student Persuasive Speech .: Una Chua, Preventing Cyberbullying

Real Reference: A Study Tool



Appendix A Competent Interviewing

The Nature of Interviews

Types of Interviews

The Information-Gathering Interview

The Appraisal Interview

The Problem-Solving Interview

The Exit Interview

The Persuasive Interview

The Service-Oriented Interview

The Selection Interview


The Format of an Interview

The Opening

The Questions

The Conclusion


Understanding Roles and Responsibilities in Interviews

Roles and Responsibilities of the Interviewer

Roles and Responsibilities of the Interviewee


The Job Interview

Getting the Interview

During the Interview

What About You? Your Career Preparation

Real Reference:
A Study Tool

 

Appendix B Understanding Mass and Mediated Communication

The Nature of Media

Defining Mass and Mediated Communications

The Pervasiveness of Media

Understanding Media Messages

The Business of Media

Free Speech and Media Bias


Effects of Mass Media

Selectivity and the Active Audience

Influences on Attitudes and Behaviors

Converging Media Technologies

Democratic and Social Participation

Barriers to Participation


Becoming a More Mindful Media Consumer

Monitor Your Media Use and Exposure

Consider the Source of Media Messages

Be Aware of Media Effects

Understand the Grammar of Media

Actively Evaluate Media Messages

What About You? Your Media Diet

Real Reference: A Study Tool

Authors

Dan O'Hair

Dan O’Hair is dean of the University of Kentucky College of Communication and Information. He is past presidential professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association. He is coauthor or coeditor of eighteen communication texts and scholarly volumes and has published more than ninety research articles and chapters in dozens of communication, psychology, and health journals and books. He is a frequent presenter at national and international communication conferences, is on the editorial boards of various journals, and has served on numerous committees and task forces for regional and national communication associations.


Mary O. Wiemann

Mary Wiemann is a Professor Emeritus in the Department of Communication at Santa Barbara City College.  A longtime educator of beginning college students, she contributes a strong teaching perspective to her books. Mary’s book chapters, journal articles, student manuals, instructor manuals, and online instructional materials all reflect her commitment to making effective communication real and accessible for students.  A recipient of awards for outstanding teaching, Mary is also a communication laboratory innovator and has directed classroom research projects in the community college setting. She is a frequent presenter at the National Communication Association convention, where she has held a number of offices in the Human Communication and Technology Division.


Dorothy Imrich Mullin

Dorothy “Dolly” Imrich Mullin is a continuing lecturer in the Department of Communication at the University of California, Santa Barbara. Her published research is in the area of media policy and effects. Her current focus is on teaching communication to undergraduates. She specializes in large introductory communication courses, including research methods and theory, and has been recognized for her efforts with a Distinguished Teaching Award. She also trains and supervises the graduate student teaching assistants, working to develop and promote excellent teaching skills among the professors of the future.


Jason Teven

Jason Teven, an award-winning scholar and teacher, is professor of Human Communication Studies at California State University, Fullerton. He has published widely in academic journals and is devoted to programmatic research and the social scientific approach to human communication, with research relating to credibility, caring, and social influence within instructional, interpersonal, and organizational communication contexts. His most recent scholarly activities include the examination of superior–subordinate relationships within organizations; communication competence; and the impact of personality traits on communication within the workplace and interpersonal relationships. One of his instructional innovations includes the development of an undergraduate Teaching Associate (lab director) program for the basic course in Human Communication.


Mary Wiemann

Mary Wiemann is professor emeritus in the Department of Communication at Santa Barbara City College in California. Her books, book chapters, journal articles, student and instructor manuals, and online instructional materials all reflect her commitment to making effective communication real and accessible for students. A recipient of awards for outstanding teaching, she is also a communication laboratory innovator and has directed classroom research projects in the community college setting. She serves on the editorial board of the Journal of Literacy and Technology, is a frequent presenter at the National Communication Association convention, and has held a number of offices in the Human Communication and Technology Division of that organization.


A human communication text that's current, authoritative—and based on real life.

Real Communication uses stories from real people and the world around us as the foundation for the liveliest introduction to human communication available today. Professors and students alike have fallen in love with Real Communication's down-to-earth writing style, its current scholarship, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave together the discipline's different strands with CONNECT, a feature that shows students how to apply concepts across interpersonal, small group, and public speaking contexts.

In this edition, Real Communication matches cutting-edge content with powerful digital tools accessible through LaunchPad. The authors have revised all chapters to include new scholarship, updated and realistic examples, a new focus on communication skills on the job, and even more on communication using emerging technologies an adaptive quizzing program and a host of videos that exemplify communication concepts.

See what's in the LaunchPad

Table of Contents

Part One Basic Communication Processes

1. Communication: Essential Human Behavior

We Must Communicate: The Functional Perspective

Expressing Affiliation

Managing Relationships

Influencing Others

How We Communicate

Characteristics of Communication

Assessing Communicative Value

Communicating Competently

Competent Communication Is Process-Oriented

Competent Communication is Appropriate and Effective

Wired for Communication:
E-Mail Etiquette: How Not to Communicate with Your Professor

Competent Communication Involves Communication Skills


What About You?
Assessing Your Competence

Real Communicator:
Vicky Sands

Modeling Communication

The Linear Model

The Interaction Model

The Competent Communication Model

Evaluating Communication Ethics: Friends with Money

Communication Across Cultures: Judging Sex and Gender

The Study of Communication

Real Reference: A Study Tool


2. Perceiving the Self and Others

Perception: Making Sense of Your World

Schemas: Organizing Perceptions

Attributions: Interpreting Your Perceptions

Improving Your Perceptions

Perception in a Diverse World

The Cultural Context

Communication Across Cultures: Perceptions of Hair Color: A Gray Area

Perceptual Barriers

Cognitions About Ourselves

What About You? Need for Cognition Scale

Self-Concept: Who You Think You Are

Self-Esteem: How You Feel About Yourself

Evaluating Communication Ethics: Ethics and the Self-Concept

Self-Efficacy: Assessing Your Own Abilities

Real Communicator: Lisa Turay

Assessing Our Perceptions of Self

Behavior: Managing Our Identities

Self-Presentation

Self-Disclosure

Technology: Managing the Self and Perceptions

Wired for Communication:
Avatars: Virtual Personas and Perception

Real Reference: A Study Tool


3. Verbal Communication

The Nature of Language

Language Is Symbolic

Thought Informs Language

Language Is Ruled by Grammar

Language Is Bound by Context

The Functions of Language

Using Language as a Means of Control

Using Language to Share Information

Using Language to Express Feelings

Using Language to Express Creativity

Using Language as Ritual

Language and Meaning

Words Have Multiple Meanings

Abstraction

Group Identities and Meaning

Wired for Communication: Speaking in Code

Problems with Language

Hateful and Hurtful Language

Labeling

Evaluating Communication Ethics: R

Profanity and Civility

Communication Across Cultures: Teaching Twain

Language in Context

The Relational Context

The Situational Context

Real Communicator: Matt Burgess

The Cultural Context

Mediated Contexts

What About You? Beliefs about

Real Reference: A Study Tool


4. Nonverbal Communication

The Nature of Nonverbal Communication

Nonverbal Behavior Is Communicative

Nonverbal Communication Is Often Spontaneous and Unintentional

Nonverbal Communication Is Ambiguous

Nonverbal Communication Is More Believable Than Verbal Communication

Functions of Nonverbal Communication

Reinforcing Verbal Messages

Substituting Verbal Messages

Contradicting Verbal Messages

Managing Impressions and Regulating Interactions

Creating Immediacy

What About You? Nonverbal Immediacy Scale

Deceiving Others

Nonverbal Communication Codes

Real Communicator: Octavia Spencer

Gestures and Body Movements

Facial Expressions

Eye Behavior

Voice

Physical Appearance

Communication Across Cultures: What Nurses Wear

Evaluating Communication Ethics: The Job Killer Tat

Space and Environment

Touch

Time Orientation

Influences on Nonverbal Communication

Culture and Nonverbal Communication

Mediated Nonverbal Communication

Wired for Communication:
War Games Without Weapons, Sometimes Without Words

The Situational Context

Real Reference:
A Study Tool


5. Communication and Culture

Understanding Culture

Culture Is Learned

Culture Affects Communication

Intercultural Communication Matters

Communication and Cultural Variations

High- and Low-Context Cultures

Collectivist and Individualist Orientations

Comfort with Uncertainty

Masculine and Feminine Orientations

Approaches to Power Distance

Time Orientation

Value of Emotional Expression

What About You? Cultural Values Assessment

Understanding Group Affiliations

Co-Cultural Communication

Wired for Communication:
Online Gamers: Women are Hardcore, Too

Social Identity and Intergroup Communication

Communication Across Cultures: The It Gets Better Project

Intercultural Communication Challenges

Anxiety

Ethnocentrism

Discrimination

Improving Intercultural Communication

Be Mindful

Desire to Learn

Overcome Intergroup Biases

Accommodate Appropriately

Evaluating Communication Ethics: That

Practice Your Skills

Real Reference: A Study Tool


6. Listening

How We Listen

The Listening Process

Personal Listening Preferences

Why We Listen

Meeting Listening Goals

The Value of Listening Well

Listening Challenges

Environmental Factors

Hearing and Processing Challenges

Multitasking

Boredom and Overexcitement

Attitudes About Listening

Unethical Listening Behaviors

What About You? Your Listening Apprehension

Listening in Context

The Relational and Situational Listening Contexts

The Cultural Listening Context

The Technology Listening Context

Real Reference: A Study Tool

 

Part Two Interpersonal Communication 

7. Developing and Maintaining Relationships

Types of Interpersonal Relationships

Family

Friendship

Romantic Relationships

Online Relationships

Why We Form Relationships

Functions of Relationships

Interpersonal Attraction

Managing Relationship Dynamics

Costs and Rewards

What About You? Determining Your Own Costs and Rewards

Reducing Uncertainty

Dialectical Tensions

Self-Disclosure and Interpersonal Relationships

Social Penetration Theory

Communication Privacy Management

Strategic Topic Avoidance

Stages of a Relationship

Initiating Stage

Exploratory Stage

Intensification Stage

Stable Stage

Declining Stage

Relationship Repair

Termination Stage

Reconciliation

Real Reference: A Study Tool


8. Managing Conflict in Relationships

Understanding Conflict

Unproductive Conflict

Productive Conflict

Conflict Triggers

Inaccurate Perceptions

Incompatible Goals

Unbalanced Costs and Rewards

Provocation

Factors Affecting Conflict

Power Dynamics

Attitudes Toward Conflict

Communication Across Cultures: Culture of Nonviolence

Communication Climate

Culture and Conflict

Communication Channel

Online Anonymity and Conflict

Strategies for Managing Conflict

Escapist Strategies

Challenging Strategies

Cooperative Strategies

Real Communicator: Anonymous

What About You? Hitting Above and Below the Belt

Conflict Outcomes

Compromise

Win-Win

Lose-Lose

Separation

Allocation of Power

Real Reference: A Study Tool

 

Part Three Group Communication

9. Communicating in Groups

Understanding Groups

Characteristics of Groups

Group Types

Group Development

Group Size and Communication

Size and Complexity

Size and the Formation of Cliques

Group Size and Social Loafing

Group Networks

Understanding Group Roles

Task Roles

Social Roles

Antigroup Roles

Role Conflict

Additional Factors Affecting Group Communication

Cohesion

Groupthink

Norms

Clarity of Goals

Individual Differences

What About You? How Well Do You Interact in a Group Setting?

Real Reference: A Study Tool


10. Leadership and Decision Making in Groups

Understanding Group Leadership

Five Sources of Power

Shared Leadership

Leadership Styles

What About You? What Type of Leader Are You?

Competence and Ethics

Culture and Group Leadership

Gender and Leadership

Context and Power Distance

Decision Making in Groups

Forces That Shape a Group

The Problem-Solving Process

Leadership in Meetings

Planning Meetings Effectively

Managing Meetings Effectively

Real Communicator: Jim Simons

Using Technology in Meetings

Evaluating Group Performance

Informational Considerations

Procedural Effectiveness

Interpersonal Performance

Real Reference: A Study Tool

 

Part Four Public Speaking

11. Preparing and Researching Presentations

The Power of Public Speaking

Clarifying the General Purpose of Your Speech

Communication Across Cultures: Private Pain and Public Speaking

Informative Speeches

Sample Speech .: Franklin D. Roosevelt, Fireside Chat on the Bank Crisis Persuasive Speeches

Sample Speech .: Ricky Martin, Speech at the Vienna Forum

Special-Occasion Speeches

Sample Speech .: Bruce Springsteen, U Rock and Roll Hall of Fame Induction

Analyzing Your Audience

Considering Audience Expectations and Situational Factors

Considering Audience Demographics

Real Communicator: Amy Talluto

Wired for Communication: In a Click, Lectures Become Interactive

Anticipating Your Audience

Choosing Your Topic

Finding a Topic That Intrigues You

Brainstorming and Clustering

Narrowing Your Topic

Determining the Specific Purpose of Your Speech

Developing a Thesis Statement

Researching the Topic

Types of Information to Consider

Researching Supporting Material

Evaluating Supporting Material

What About You? Assessing Your Sources

Ethical Speaking: Taking Responsibility for Your Speech

Recognizing Plagiarism

Taking Accurate Notes

Evaluating Communication Ethics: Plagiarism: Intentional or Unintentional?

Speaking Ethically and Responsibly

Real Reference: A Study Tool


12. Organizing, Writing, and Outlining Presentations

Organizing Your Speech Points

Identifying Your Main Points

Supporting Your Main Points

Arranging Your Points

Evaluating Communication Ethics: The Ethics of Using Research

Connecting Your Points

Communication Across Cultures: Evidence, Popular Culture, and the CSI Effect

Using Language That Works

Respect Your Audience

Keep It Simple

Use Vivid Language

Incorporate Repetition, Allusion, and Comparisons

Sample Speech .: Sojourner Truth, Aint I a Woman?

Writing a Strong Introduction

Capture Your Audience

Introduce Your Purpose and Topic

Preview Your Main Points

Connect with Your Audience

Writing a Strong Conclusion

Signal the End

Reinforce Your Topic, Purpose, and Main Points

Make an Impact

Challenge the Audience to Respond

Outlining Your Speech

Essentials of Outlining

Styles of Outlines

From Preparation Outline to Speaking Outline

What About You? Assessing Your Outline

Sample Speech Outline: From Preparation Outline to Speaking Outline

Real Reference: A Study Tool


13. Delivering Presentations

Understanding and Addressing Anxiety

Identifying Anxiety Triggers

Building Your Confidence

Methods of Delivery

Speaking from Manuscript

Speaking from Memory

Speaking Spontaneously

Speaking Extemporaneously

Guidelines for Effective Delivery

Effective Vocal Delivery

Effective Visual Delivery

Connecting with Your Audience

Real Communicator: Anna Capps

Effective Presentation Aids

The Function of Presentation Aids

Types of Presentational Aids

Practicing Your Speech

Remember Your Speaking Outline

Practice Using Presentation Aids

What About You? Assessing Your Practice Session

Simulate the Situation

Practice Your Delivery

Real Reference: A Study Tool


14. Informative Speaking

The Goals of Informative Speaking

Meeting the Audience

Informing, Not Persuading

Speaking Appropriately and Ethically

Topics for Informative Presentations

People

Places

Objects and Phenomena

Events

Processes

Concepts

Issues

Plans and Policies

Approaches to Conveying Information

Description

Demonstration

Definition

Explanation

Guidelines for Informative Speeches

Create Information Hunger

Make It Easy

What About You? Assessing Your Informative Speech

Sample Student Informative Speech .: Zachary Dominque, The History and Sport of Mountain Biking

Real Reference: A Study Tool


15. Persuasive Speaking

The Goals of Persuasive Speaking

Developing a Persuasive Topic and Thesis

Propositions of Fact

Propositions of Value

Propositions of Policy

Persuading Your Audience

Understanding Your Audience

Understanding Your Audience

Understanding What Is Relevant to Your Audience

Strategies for Persuasive Speaking

Ethos

Logos

Pathos

Logical Fallacies

Organizing Patterns in Persuasive Speaking

Problem-Solution Pattern

Refutational Organizational Pattern

Comparative Advantage Pattern

Monroe

What About You? Assessing Your Persuasive Speech

Sample Student Persuasive Speech .: Una Chua, Preventing Cyberbullying

Real Reference: A Study Tool



Appendix A Competent Interviewing

The Nature of Interviews

Types of Interviews

The Information-Gathering Interview

The Appraisal Interview

The Problem-Solving Interview

The Exit Interview

The Persuasive Interview

The Service-Oriented Interview

The Selection Interview


The Format of an Interview

The Opening

The Questions

The Conclusion


Understanding Roles and Responsibilities in Interviews

Roles and Responsibilities of the Interviewer

Roles and Responsibilities of the Interviewee


The Job Interview

Getting the Interview

During the Interview

What About You? Your Career Preparation

Real Reference:
A Study Tool

 

Appendix B Understanding Mass and Mediated Communication

The Nature of Media

Defining Mass and Mediated Communications

The Pervasiveness of Media

Understanding Media Messages

The Business of Media

Free Speech and Media Bias


Effects of Mass Media

Selectivity and the Active Audience

Influences on Attitudes and Behaviors

Converging Media Technologies

Democratic and Social Participation

Barriers to Participation


Becoming a More Mindful Media Consumer

Monitor Your Media Use and Exposure

Consider the Source of Media Messages

Be Aware of Media Effects

Understand the Grammar of Media

Actively Evaluate Media Messages

What About You? Your Media Diet

Real Reference: A Study Tool

Dan O'Hair

Dan O’Hair is dean of the University of Kentucky College of Communication and Information. He is past presidential professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association. He is coauthor or coeditor of eighteen communication texts and scholarly volumes and has published more than ninety research articles and chapters in dozens of communication, psychology, and health journals and books. He is a frequent presenter at national and international communication conferences, is on the editorial boards of various journals, and has served on numerous committees and task forces for regional and national communication associations.


Mary O. Wiemann

Mary Wiemann is a Professor Emeritus in the Department of Communication at Santa Barbara City College.  A longtime educator of beginning college students, she contributes a strong teaching perspective to her books. Mary’s book chapters, journal articles, student manuals, instructor manuals, and online instructional materials all reflect her commitment to making effective communication real and accessible for students.  A recipient of awards for outstanding teaching, Mary is also a communication laboratory innovator and has directed classroom research projects in the community college setting. She is a frequent presenter at the National Communication Association convention, where she has held a number of offices in the Human Communication and Technology Division.


Dorothy Imrich Mullin

Dorothy “Dolly” Imrich Mullin is a continuing lecturer in the Department of Communication at the University of California, Santa Barbara. Her published research is in the area of media policy and effects. Her current focus is on teaching communication to undergraduates. She specializes in large introductory communication courses, including research methods and theory, and has been recognized for her efforts with a Distinguished Teaching Award. She also trains and supervises the graduate student teaching assistants, working to develop and promote excellent teaching skills among the professors of the future.


Jason Teven

Jason Teven, an award-winning scholar and teacher, is professor of Human Communication Studies at California State University, Fullerton. He has published widely in academic journals and is devoted to programmatic research and the social scientific approach to human communication, with research relating to credibility, caring, and social influence within instructional, interpersonal, and organizational communication contexts. His most recent scholarly activities include the examination of superior–subordinate relationships within organizations; communication competence; and the impact of personality traits on communication within the workplace and interpersonal relationships. One of his instructional innovations includes the development of an undergraduate Teaching Associate (lab director) program for the basic course in Human Communication.


Mary Wiemann

Mary Wiemann is professor emeritus in the Department of Communication at Santa Barbara City College in California. Her books, book chapters, journal articles, student and instructor manuals, and online instructional materials all reflect her commitment to making effective communication real and accessible for students. A recipient of awards for outstanding teaching, she is also a communication laboratory innovator and has directed classroom research projects in the community college setting. She serves on the editorial board of the Journal of Literacy and Technology, is a frequent presenter at the National Communication Association convention, and has held a number of offices in the Human Communication and Technology Division of that organization.


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