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Essential Guide to Rhetoric
Second EditionWilliam M. Keith; Christian O. Lundberg©2018
The Essential Guide to Rhetoric offers a perfect introduction to the components of rhetoric. It uses both historical and contemporary examples to help you build a strong foundation and understanding of the key concepts.
Table of Contents
PART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Rhetoric in Practice
The Origins of Rhetoric
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
Parts of a Speech
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics